Greene: ‘We can rebuild direct mail’
Friday, May 25, 2012, 10:18Royal Mail boss Moya Greene believes the postal operator can increase its revenues from direct mail – which currently claws in £1bn for the company – despite a general decline in mail volumes and the continued rise of digital marketing. Speaking at the World Mail and Express Europe conference in Geneva this week, chief executive [...]
Scramble to hire ‘marketing hybrids’
Thursday, May 24, 2012, 9:22Brand owners are crying out for marketing chiefs with data analysis and coding experience – so-called marketing hybrids – to bridge a major skills gap, according to the head of IBM digital management. With marketing campaigns increasingly reliant on technology, there is an increasing need for individuals with both business and IT skills claims strategy [...]
Button takes top Underwired role
Wednesday, May 23, 2012, 7:45Former HMV group head of CRM Matt Button has joined digital and social media specialist agency Underwired, to lead its marketing strategy team. Underwired, whose clients include Sony, ASICS, and Holidaybreak, has been on a major expansion drive since completing an MBO from Amaze in March. This has seen former Links of London managing director [...]
Ikea plots major loyalty card revamp
Tuesday, May 22, 2012, 10:03Ikea is planning a major shake-up of its global loyalty scheme – Ikea Family – amid plans to delve deeper into customer data and boost tailored communications to its 52 million members worldwide. The scheme operates throughout Europe, the Far East and the US, although it is not available in all countries in which the [...]
Valldata acquires charity tribute site
Monday, May 21, 2012, 10:15Charity outsourcing specialist Valldata has bought memorial website Our Lasting Tribute from parent group Involve Marketing Partnership for an undisclosed sum, after the site’s original owner Whitewater went into liquidation. About 35 charities use the service, including the NSPCC, Breakthrough Breast Cancer, Asthma UK, Meningitis Trust, RNLI and St Dunstans, and it enables donors to [...]
Indepth
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Tributes pour in for Shelagh Regester
Friends and former colleagues have paid tribute to data and CRM expert Shelagh Regester, who has passed away after a three-year illness. A recognised authority on ...6 comments
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Homage to ‘legendary’ George Smith
The direct marketing industry has once more paid tribute to one of its founding fathers, George Smith, who died late last week following a ...1 comment
Views
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Physical presence is key in virtual world
“Direct mail, door-drops and inserts – that’s the printed stuff that falls on your mat or drops out of the magazine, isn’t it? No-one ...0 comments
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TV paves way for targeting revolution
Back in March, Channel 4 chief executive David Abraham revealed this summer it will launch 4Seven – a channel that will allow viewers to recap ...0 comments
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Plotting through paid search minefield
Paid search used to be fairly simple: in essence, campaigns revolved largely around keywords and ad text. However, in 2012 the array of ...0 comments
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Growing channels bring new challenges
The recent success of Pintrest, and the attention it is drawing, is evidence to the fact that the digital communication environment is far from at ...0 comments
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Direct mail still has crucial role to play
Most people recognise that developments in technology and the rise of digital have transformed marketing by providing interactive means to ignite consumer engagement. But in ...0 comments
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How to get the best from your agency
Getting creative work out of an agency should be easy, shouldn’t it? A creative agency, as its name suggests, should be just that – ...0 comments
Latest News
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Guinness to pool pan-Euro briefs
Friday, May 25, 2012, 9:19Guinness is holding talks with agencies about its pan-European digital and direct marketing business as ...
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Mini taps into Diamond Jubilee
Thursday, May 24, 2012, 10:42BMW-owned Mini is aiming to capitalise on the Queen's Diamond Jubilee celebrations with an interactive ...
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Boots: shoppers want us to use data
Thursday, May 24, 2012, 9:47Members of Boots’ loyalty scheme – the Advantage Card – expect it to use their ...
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TDA nets Alzheimer’s legacy brief
Thursday, May 24, 2012, 9:34Alzheimer's Research UK, the UK's leading dementia research charity, has appointed marketing agency TDA to ...
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‘Delivered by Royal Mail’ approved
Wednesday, May 23, 2012, 17:26Royal Mail is finally introducing its "Delivered by Royal Mail" postmark on all ...
I want to buy ...
Idol Gossip
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How Busty finally got her Bone
25 May 2012Ah, sun, sand and sex...and sometimes all three. That’s right folks, I’m writing this week’s ...
Profile
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Michaels: ‘We put direct on the map’
Marc Michaels has spoken of his pride in championing direct, data and digital marketing techniques – and the resultant successful campaigns – in his first ...1 comment
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Justin Basini and the art of persuasion
“The marketing model is broken. The throw a lot of spaghetti at the wall and hope some of it sticks ethos still takes the ...1 comment
Reviews
- Public 'don't trust comparison sites' 9 comments
- Vaizey: EU plans 'unenforceable' 8 comments
- Royal Mail to set its own prices 7 comments
- New laws threaten online 'havoc' 7 comments
- McCann to 'swoop on Meteorite' 6 comments
- Industry warns of direct mail exodus 6 comments
- Tributes pour in for Shelagh Regester 6 comments
- 77m fear fraud in PlayStation hack 5 comments
- Is your brand safe on a comparison site? 5 comments
- Time to press the button on SMS spam 5 comments
- Lin: Such sad news to hear of Shela...
- alexandra: So sad to hear of Shelagh's de...
- Penny Dryden: It was my privilege to have kn...
- wanda goldwag: For many years Shelagh & I...
- thedataplanner: I have known Shelagh for years...
- EDITORIAL COMMENT: Charlie says:...
- EDITORIAL COMMENT: Charlie says:...
- dimatteo: I completed the IDM Diploma in...
- Karen Pritchard: Interesting thoughts Ian, and ...
- Mike Fisher: The challenge isn’t how we cap...
