Mail proves its strength with rise in digital engagement
Direct mail continues to prove its mettle in omnichannel marketing strategies by driving digital engagement, with new figures revealing the…
direct mail
Posties agree landmark deal for roll out of USO changes
Royal Mail workers have finally voted to accept a new deal on pay, working arrangements and changes to the Universal…
MPs accuse Ofcom of failing to bring Royal Mail to book
Ofcom has failed to change Royal Mail’s “unacceptable” performance, is “not up to the job” of regulating the postal market…
New geo-planning platform to boost mailshot targeting
Client marketers will now be able to dig even deeper into which areas of the UK are more responsive to…
Industry shows its mettle as adspend hits the top corner
The UK advertising market continues to be one of the powerhouses of the UK economy, recording a 6.4% year-on-year…
Cook lands top Go Inspire job as Kyprianou steps down
Go Inspire, the Xerox-owned marketing services and print business, has appointed Danny Cook as managing director following Dimitri Kyprianou’s decision…
Royal Mail vows to invest £500m to improve services
Royal Mail has committed to invest over £500m in its operation to improve postal deliveries, claiming it will result in…
Can direct mail still thrive under endless price rises?
Royal Mail’s recent price hikes might not have exactly come out of the blue; after all, there have been multiple…
Traditional channels beat digital as ‘Super Touchpoints’
The marketing industry is facing a “quality crisis” as brands over-invest in digital platforms while ignoring traditional channels that offer…
WPNC to shut its doors as John Watson calls it a day
John Watson, one of the founding fathers of the UK direct marketing industry and a highly respected business leader, is…