Bladerunner ads to become reality with tech start-up

bladerunnerThe outdoor industry could soon be making the giant digital ads first seen in Ridley Scott’s seminal 1982 sci-fi classic Blade Runner a reality, if a new venture can secure enough backing to roll it out nationwide.
Lightvert has already been awarded £250,000 of grant funding from Innovate UK and is seeking to raise a further £580,000 of seed round funding.
Its first product, called Echo, works by employing a narrow, 200mm strip of reflective material fixed to the side of a building. A high-power projector mounted below or above the strip beams light off the reflector directly into the viewer’s eye.
In February, it signed a deal with out-of-home media specialist Kinetic, as part of its newly formed KineticX tech investment division, in a deal provides the firm with access to a broad client base across Kinetic’s networks including Group M , independent agencies and Kinetic’s direct clients.
The agreement, running for 18 months, will focus on guiding the firm’s route to market, creating sales and implementing the ECHO technology into media plans.
Its technology can produce images that appear to be 200m (656ft) high, but which only exist in the eye of the viewer for a fraction of a second.
“Echo technology is being well received by those who have seen it to date,” said Daniel Siden, Lightvert’s chief executive. “Viewers are curious as to how it works and engage with it in a way you just don’t see with traditional screen media.”

Related stories
Santander first brand to use Posterscope AI-driven OOH
Doom outdoor blitz makes data the magic bullet
Posterscope deal eyes surge in digital poster market
Outdoor media groups plan mass roll out of beacons
Brands offered deep insight on Underground users
Marketers blind to OOH revolution
Posters ‘better than online, press’
Firms offered multi-site ad tracking
Mobile data gives posters big lift
Posterscope eyes mobile ad market
Posterscope signs EE data deal

Print Friendly

To get full access to the site please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field