The Bobby Moore Fund for Cancer Research UK is launching its new national campaign for Football Shirt Friday, which aims to raise awareness and funds for the charity’s work to beat bowel cancer.
Created by Psona, the first spot, ‘Team Believe’, will feature for the first time on Cancer Research UK’s site, while the campaign also comprises digital (including social), print and OOH, with the ads shown on the big screens during the FA cup semi-finals later this month.
Featuring Sir Geoff Hurst, Robbie Savage, Ray Winstone, Sir AP McCoy, Luther Blissett, Bianca Westwood and Tom Davis, the campaign will run during this month’s bowel cancer awareness month in the lead up to Football Shirt Friday on April 28 2017.
The spot sees footballers, kids and fans coming together to form Team Believe. They all repeat the mantra, “I believe”, in reference to the ambition of beating the disease, which claims the lives of more than 44 people every day in the UK.
Football Shirt Friday, returning for its fifth year, is a fundraising initiative that asks people to wear their football shirt and donate £2 to the Bobby Moore Fund.
Stephanie Moore MBE, Bobby’s widow and founder of the Bobby Moore Fund, said: “Football Shirt Friday is a huge day for us and is vital in helping us fund Cancer Research UK’s life-saving research into bowel cancer. We want to get as many people as we can wearing their football shirts on Friday April 28 and Psona has helped us build a real sense of excitement around the campaign.
“The creative PSONA has developed really captures the passion of a football fan and demonstrates how, by applying this ambition and determination to beating bowel cancer, we can make a real difference.”
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