Callcredit revamps as McDonald quits

Callcredit revamps as McDonald quitsCallcredit has revamped its top team following the departure of head of marketing services Chris McDonald, has left the firm four years after it bought his Trading Floor business.
McDonald (left) joined the data giant in 2011, initally taking on the role of head of data solutions; he had founded The Trading Floor in 2004.
He then managed the design and implementation of the firm’s Define database by combining the data assets of Callcredit and The Trading Floor.
In March last year, McDonald took on the role of managing director of marketing solutions, replacing Chris Savage who became MD for international and corporate development.
McDonald is now chief executive of car care specialist Reep Automotive, which controls the UK distribution of the Swissvax UK, Koch Chemie (UK) and Ledezentrum brands.
His role at Callcredit has been handed to Will Lowe (right), who joins from DunnHumby, where he was head of communications and media. He had been at DunnHumby since December 2004, joining as client director after spells at Nestlé and Diageo.
Callcredit revamps as McDonald quits (2)In his most recent role, he headed up the team which turns individual customer data into integrated, one-to-one marketing programmes, driving growth for DunnHumby’s clients. He was also responsible for monetising the data and media assets for Tesco, in the UK and overseas.
Callcredit UK managing director Graham Lund said: “Will brings with him an in-depth knowledge of the data industry, having worked with a number of blue-chip companies across the retail sector. We have specifically focused on finding an inspirational leader who is a career marketer, had clear experience of data monetisation, digital and who knew the online advertising sub system. I’m sure that under his direction our marketing solutions business will continue to thrive and be recognised as best in class.”
In November, Callcredit drafted in a American Mike Gordon to succeed John McAndrew, who stepped down just nine months after leading a management buyout of the business backed by a US private equity firm.

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