Engine hires ex-Callcredit chief as Ping steps up at Fuel

Will Lowe and Charles PingEngine has hired former Callcredit marketing services boss Will Lowe to lead its data and analytics consultancy, Fuel, and promoted former CEO Charles Ping to the new position of chairman as the company targets further UK and international growth.
Lowe left Callcredit in April last year after the company restructed its senior team; he was succeeded by sales operations director Steve McNicholas. Prior to Callcredit, Lower led the communications and media activity at DunnHumby, working with Tesco and other brands on the Clubcard data business.
The leadership changes come shortly after Fuel was appointed to the Domino’s data and CRM account following a competitive three-way pitch. Fuel is now responsible for database development, analysis and deployment across all the brand’s channels. Other clients include Lexus, Toyota and Hammerson, for whom Fuel delivers a range of services from database management to strategic CRM and data planning.
Lowe’s remit will include continuing to expand the business in the UK while opening new revenue streams globally through the Engine network.
Lowe said: ”The recent client wins are a reflection of Fuel’s ambitions and capabilities. The landscape around data is changing fast with ongoing developments in analytics, regulation and technology adding complexity.
“Fuel, as part of the Engine Group of integrated agencies, is in a great position to be able to help many of the UK’s leading companies to navigate through these developments. We will continue to support our clients in understanding their customers, building engagement and delivering profitable growth, both in the UK and around the world.”
Debbie Klein, CEO of Engine Europe and Asia said: “Will is a great addition to our senior management team, and these changes underline our commitment to growing our data proposition both in the UK and internationally. I have every confidence that he is the right person to lead Fuel’s talented and rapidly expanding team.”

Related stories
Callcredit reveals line-up of unified marketing team
Engine agencies launch data driven content platform
Callcredit axes marketing teams in major overhaul
Ping takes chief exec job at Fuel

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