Ex-TMW chief joins Brilliant Noise as first creative head

JamesBrighton agency Brilliant Noise has appointed former TMW Unlimited chief creative officer Gareth James as its first ever creative director, following a series of high profile client wins including The Economist and Tetra Pak.
James, who  will lead creative strategy internally and across client accounts, joins the agency from Aqueduct London, where, as creative partner, he led the branding, design and UX of creative technology initiatives.
Prior to this, he was chief creative officer at TMW, leading its creative output and setting up the digital arm of the business, growing it to a 60 strong creative team.
Founded in 2009, by former iCrossing chiefs Anthony Mayfield, Maddy Cooper, and Jason Ryan, the agency has specialised in digital transformation strategies for a raft of global clients, including Adidas, Jaguar Land Rover, Diageo, EDF Energy and American Express.
James’ appointment marks a new chapter for Brilliant Noise as it begins to use a more creative-led approach when developing services and transforming culture and communications for client accounts.
This has involved the use of creativity in campaign-based internal communications and complex transformation programmes, uniting and inspiring both employees and customers.
Brilliant Noise chief executive Mayfield said: “We are part of a new breed of agency helping global brands with digital transformation. These programmes need world class creative talent to communicate both internally and externally with work that inspires customers and employees alike. Gareth’s credentials as a creative leader and thinker are essential to the next chapter of our growth.”
James added: “I’m inspired by Brilliant Noise’s strategic approach and formidable client list and I share their ambition to build a first class offering with standout creative work.”

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