Hiscox overhauls digital presence with Amaze reboot

hiscoxSpecialist insurer Hiscox has revamped its online presence as part of plans to enable increased levels of personalisation for customers and ultimately improve their overall experience.
Designed and built by digital agency Amaze, in partnership with Drupal specialists CTI Digital, the new site aims to increase engagement with insurance brokers and prospective customers (small business owners, start-ups, contractors and high value home owners) with Hiscox’s insurance offering.
While the insurance market is largely price driven, Hiscox insists it goes against the grain by focusing on quality cover tailored to customers’ specific needs, that is fit for purpose in the event of a claim.
For customers who are clear about what level of cover they need, selecting and purchasing insurance is simple and fast. For those who are less sure, useful content is provided to help them. The site also includes a new dedicated broker centre, which offers brokers easy access to all the product and policy information needed, enabling them to offer the best possible advice to their customers.
The project included upgrading the site to a Drupal platform and developing a bespoke design that more closely reflects the Hiscox brand.
As a key source of lead generation, the website is responsive and optimised for all channels and demonstrates Hiscox’s commitment to creating quality products and services that meet customers’ needs.
Hiscox head of acquisition Stuart Mahoney said: “We wanted to make the complex simple and provide our customers with a great experience when learning about and purchasing their insurance cover. We were also keen to build on our fantastic broker relationships, and further support them in delivering an excellent service to their clients.
“We have a strong brand ethos of challenging convention and wanted our website design to reflect this.”

Related stories
Amaze appoints commercial chief to boost senior team
Amaze promotes strategy chief to link digital and design
Saucy Fish Co turns to Amaze for frozen range roll-out
Data centre giant revamps digital with Amaze reboot

Print Friendly

To get full access to the site please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field