Just weeks after promoting Stephan Pretorius to UK group chief executive, Wunderman has picked another insider to run the London agency, as part of top-level changes which also see creative chief Ian Haworth move further up the ladder.
Chief operating officer Pip Hulbert, who followed former Lida boss Mel Edwards to Wunderman in January 2013, becomes the agency’s first chief executive since the departure of Chris Perry nearly two years ago. Perry left just ten months after taking up the CEO job vacated by Edwards, who was promoted to chief executive of Wunderman EMEA in 2015.
Meanwhile, executive creative director Ian Haworth, who joined the agency in 2015 after 14 years at Rapp, has been promoted to chief creative officer and will oversee the agency’s entire creative offering across the UK and EMEA.
Wunderman has already lined up a replacement to take on Haworth’s day-to-day duties, appointing Abi Ellis, who is joining from Cult in December, to be the new ECD.
In addition, chief strategy officer Richard Dunn has been given the additional role of chairman.
Mel Edwards said: “Pip, Richard and Ian have all been with the agency for a number of years and now with Abi on board I have no doubt that the new line-up will further establish our credentials as one of the world’s leading digital agencies.”
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