Lloyd James, one of the direct marketing sector’s most colourful characters, is returning to the industry to take up a non-exec role at the business which still carries his name, Lloyd James Media.
The move comes nearly two years after James was forced to close Lloyd James Group, some 24 years after the business was set up.
Within weeks of going into liquidation, two former directors, Lynn Stevens and Darrel Linehan, relaunched the firm as Lloyd James Media, although Linehan has since left the business to set up his own lead generation company, Three Links Media.
Stevens is now head of planning and buying, while Steve Reid, the former Tri-Direct, Incisor and Crayon director runs the business as CEO, alongside managing director Dave Craft. Reid is also sales director of TPL Media.
Since the 2015 relaunch, Lloyd James Media has unveiled a raft of new products and services, and offers data planning, media planning, lead generation, door to door, digital marketing, list and media management, campaign data processing and compliance consultancy.
Reid said: “I am delighted to welcome Lloyd back to the company. He has a fantastic skill set that will complement our senior team very well and he will be assisting us with client development in an exciting time of growth for the business.
“Lloyd has a wealth of experience, as well as an extensive network of contacts and I’m sure he will make a significant impact for Lloyd James Media in 2017.”
James started his career in recruitment in 1974, working for Reed Executive, before joining SR Communications in 1985 to run its list broking division. It was here that he first met Stevens and they both quit in 1990 to set up the Lloyd James Group.
According to his LinkedIn profile, James has spent the past few years “drinking gin and looking at art”, but is now eager to return to the industry. He said: “The opportunity of working with a new team of people and with a whole new data offering is exactly what I needed in order to tempt me back.”
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