Mike Cavers is stepping down from his role as executive creative director at WDMP after just over two years to “recharge his batteries” before setting up as a creative consultant in the new year.
Cavers has been in the business nearly 40 years and is highly respected throughout the industry, having come to prominence in the mid-Eighties as a founding partner and ECD of Limbo, Bartle Bogle Hegarty’s direct marketing arm.
He remained at Limbo for nearly a decade, then ran the creative departments at Payne Stracey, TBWA/H Europe Amsterdam, and Publicis Dialog, where he stayed for six years.
He quit Publicis in 2006 for Chemistry Communications but was then reunited with his former Publicis managing director Simon Marshall at The Marketing Store in 2009. Cavers stayed nearly three years before joining DST Applied Analytics, from where he joined WDMP in September 2015.
Speaking exclusively to Decision Marketing, he said: “After working in the industry for over 30 years, I have decided to take my first real break to recharge my batteries, spend time with my family and try out being a Brocanteur – that’s a ‘Lovejoy’ to you that are old enough to remember.
“After which I plan to come back revitalised and refreshed, into the business, as a creative consultant helping clients, agencies and junior creative talent in what I call creative transformation initiatives.
“Putting into practice my experience at reorganising and restructuring creative and production departments, developing and implementing client brand propositions into digital and direct channels at speed, as well as mentoring creative talent.”
WDMP head of copy Gareth Lloyd will succeed Cavers as ECD. The agency’s chief executive Gavin Wheeler said: “Mike is a legend with a passion for all things creative. During his time at WDMP he has raised the bar for us on creativity, winning numerous awards and clients. We would like to thank him for his amazing contribution and wish him well in his new ventures.”
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