Oliver Group, the company which aims to break the mould of client/agency relationships by placing its staff inhouse to work directly with brands, has launched a specialist healthcare arm offering strategic medical marketing for healthcare companies.
The division, called Oliver Healthcare, is led by newly appointed managing director David Sawyer (pictured) and customer experience director Andy Horrigan.
It will be based between Oliver’s Manchester and London offices, with an initial remit to provide disease prevention, awareness and product education solutions for both private and public sector clients.
Sawyer brings 20 years’ experience in healthcare marketing, having previously developed and delivered projects in cardiology, oncology and respiratory for the likes of AstraZeneca, Merck and Servier.
Horrigan’s background in the pharmaceutical sector spans more than two decades, during which he has overseen the creation of multichannel campaigns for brands such as Seroquel, Brilinta, Cosentyx, Zyprexa and Esbriet.
Sawyer and Horrigan will report in to Sharon Whale, chief executive officer of Oliver Group.
Oliver Group founder and chief executive officer of Inside Ideas Group Simon Martin said: “This launch is part of an ambitious growth plan. There’s a clear need in the pharmaceutical sector for an approach that helps clients get things done better, and faster. David and Andy are well placed to deliver that. They’ve got the experience and expertise behind them to intelligently combine our agile, flexible approach for this sector to deliver compelling, effective solutions for clients.”
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