Reactiv Media placed into liquidation owing £2.4m

Reactive woe as High Court ups fineReactiv Media, the Yorkshire direct marketing firm which was booted out of the DMA and fined £75,000 over nuisance calls, has been placed into liquidation by owner Tony Abbott.
Set up in June 2007, the firm’s website once boasted: “We’re one of the largest data owners in the UK, providing the cleanest, freshest, most up to date records available.”
However, Reactiv was fined by the Information Commissioner’s Office in 2014 after an investigation discovered the business had made unsolicited marketing calls to people registered on the Telephone Preference Service.
Between November 2012 and December 2013 the TPS received 481 complaints from TPS registrants while the ICO also received 120 complaints.
The original fine of £50,000 was increased by £25,000 in 2015 following an unsuccessful appeal.
The fine has not been paid and now liquidators from O’Haras Ltd have been appointed to Reactiv Media and are in the process of winding the business up.
According to the Telegraph, documents filed with Companies House show that Reactiv owes a total of £2.4m, including £1m to HM Revenue & Customs, as well as the £75,000 ICO fine.
Abbott set up a new company, called Flip It Marketing, in September, according to a filing at Companies House.

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