REaD Group hires Aimia chief to boost compliance

andy bridges headshotREaD Group has bolstered its compliance credentials by hiring Andrew Bridges from Aimia to the role of data quality and governance manager as the firm gears up for the introduction of the EU data protection reforms.
Bridges, who was EMEA data governance manager at the firm behind the Nectar loyalty scheme, will spearhead REaD Group’s commitment to providing industry leading standards of data quality and governance, as well as ensuring the company remains at the forefront of the EU regulatory landscape, including the General Data Protection Regulation.
Having started his career at VNU, Bridges also worked at LMG and Groupe Aeroplan before joining Aimia in 2011, where he led the formation and implementation of a universal governance framework across the company’s European business divisions.
Bridges said: “REaD Group has built its success on creating ground-breaking data solutions that are delivered by industry-leading teams. It is testimony to its continued growth that it has already recognised that those solutions and services need to remain compliant and legal. I am thrilled to join the company at such a pivotal time for data regulation.’
REaD Group founder and chairman Mark Roy added: “I have watched Andy for the last 15 years climb the ranks of major brands to be become one our industry’s leading data compliance figures.
“The challenge faced by our clients and the wider industry requires a real depth of understanding and practical know-how. Andy’s appointment gives us exactly that. REaD Group has been readying itself for the last few years in terms of data collection and use, this appointment allows us to deliver that same benefit across our client portfolio.”

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