Realise chief Proudler to double up as boss of Amaze

Fiona ProudlerSt Ives-owned digital marketing agency Amaze has appointed a new managing director to further strengthen the board and help lead the next phase of the agency’s development.
Fiona Proudler will take on the role in addition to her current post as managing director of sister agency Realise, which has offices in Edinburgh and London.
She effectively succeeds Natalie Gross, who left Amaze last year, as part of plans to bring Amaze, Realise and Branded3 closer together under the chief executive of Realise Tony Murphy.
Proudler has been at Realise for over 13 years, working for clients including Lloyds Banking Group, AXA, Greyhound, PaddyPower, Channel 4, BBC and The English Football League.
In her new role, Proudler will be responsible for the overall running of the agency, with a specific initial focus on business development and client services. However, she will also look to create a more connected service offering to the clients of both Amaze and Realise.
Proudler said: “I have long admired Amaze and the outstanding work its highly skilled team delivers. It has a well-deserved reputation as a leading digital innovator, in part due to its heritage and ethos, as well as its services and impressive client portfolio.
“I’m looking forward to helping drive the next stage of the agency’s growth, working with existing clients to deliver more transformational work as well diversifying into new sectors.”

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