REaD Group has rewarded former trainee Dean Standing for his decade-long service by appointing him to the role of client services director of the data business.
Having joined REaD Group in 2006, taking up a graduate position in its Meta-morphix division, Standing progressed quickly, nurturing clients through the global crash and worked his way up through the company.
He worked particularly closely with Macmillan Cancer Support and a number of supermarkets and was a key figure in implementing Meta-morphix’s automated data processing software, Inline.
Standing will now be responsible for leading the client services team, ensuring the delivery of high levels of service to REaD Group’s clients, while also expanding the company’s portfolio.
REaD Group chief executive Jon Cano-Lopez said: “Dean is one of those rare people who has the ability to identify the challenges facing clients and quickly and efficiently get to the solution. With over a decade’s experience under his belt, he really understands data and how it can deliver the best possible results for his clients.
“At REaD Group, we are committed to creating an environment that nurtures talent and supports career development and Dean’s progression is a perfect example of this. It’s been a pleasure to watch him rise through the ranks since joining at entry level over a decade ago.”
Standing added: “I continue to be passionate about delivering the best possible results and service to our client base. The next few years are to going to be extremely challenging for brands and REaD Group is ideally positioned to help advertisers maximise the asset that lies dormant within their database. I can’t wait to get started.”
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