Global financial services giant Deutsche Bank has hired Tesco’s chief digital officer, Thomas Nielsen, as part of plans to boost its digital transformation strategy for global corporate and institutional clients.
Nielsen, who becomes chief digital officer for global transaction banking, had been at Tesco for just over three years, during which time he had overall responsibility for Tesco’s digital product strategy across all brands, including the transformation of the Clubcard loyalty scheme into a digital-first programme.
He also had direct responsibility for all of Tesco’s data-driven marketing activities including email, direct mail, Clubcard statement mailers, social channels, onsite and offsite advertising and headed up its relationship with DunnHumby.
Neilsen previously spent more than 20 years in the US, where he held executive positions at Microsoft, Brightcove, RealNetworks and Adobe.
The appointment is part of Deutsche chief executive John Cryan pledge to invest heavily in digital as part of his Strategy 2020 plan to reinvigorate the bank.
He said: “Deutsche’s leadership in global transaction banking provides a strong platform and a unique opportunity to leverage technology and digital innovation to deliver a new set of products and solutions to clients around the world.
“I am excited to be part of this journey and help Deutsche Bank and its clients grow its business via digital channels.”
Deutsche head of global transaction banking John Gibbons said: “Thomas’ experience in developing and rolling out digital solutions in the consumer space will be vitally important as we seek to accelerate the delivery of digital products and services for our global corporate and institutional clients.”
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