Worboys nets top Wunderman role

Caroline Worboys is continuing her meteoric rise up the Wunderman ladder after being appointed to head up the customer intelligence unit of the agency, working out of its New York office.
Worboys (pictured) joined Wunderman’s data arm, KBM, as UK managing director in August 2011. Her remit was expanded to take on the EMEA region in May last year. In this role she works with Wunderman regional and country managers to coordinate and direct delivery of KBM Group data assets and data management expertise.
Now her role has been expanded further, seeing her become senior vice president of customer intelligence at Wunderman. She is currently working in the agency’s New York office, managing the customer insights team across Wunderman and KBM Group.
A major advocate of data-driven marketing, Worboys is also chair of the Institute of Direct & Digital Marketing (IDM) as well as a trustee of the DMA foundation.
She started her career in 1991 at Colorgraphic, the print firm, before setting up her own data marketing business, HDM Worboys in 1995. After building the company into a £2.2m-turnover business, she sold it to News International in 1999.
As part of the deal, Warboys joined NI and integrated her company with ADS, Omnimedia and Ebquita to form Broadsystem, which became a customer management business, delivering multi-channel customer contact strategies.
In December 2007, Worboys oversaw the sale of Broadsystem to Callcredit, joining the company as managing director of its marketing solutions division. She left when it was sold to venture capital firm Vitruvian Partners in June 2010.

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