Hornby insists merger will create ‘WPP’s AI speedboat’
The&Partnership has become the latest agency to put AI at its heart by merging with sister media buying and planning…
The&Partnership has become the latest agency to put AI at its heart by merging with sister media buying and planning…
WPP has dusted off its Ogilvy One branding seven years after it was shelved – to put the main agency…
A fresh surge in the commercialisation of personal information is set to fuel the rise of consumer-facing “data marketplaces” which…
Online estate agent Purplebricks has appointed mSix&Partners to handle its media planning and buying account ahead of a major relaunch…
Soft drinks giant Coca-Cola has become one of the first global brands to sign up for a raft of AI-powered…
WPP has merged Wunderman Thompson and VMLY&R, scrapping the Wunderman brand which has been synonymous with the creation of direct…
WPP-owned media agency GroupM is aiming to do its bit to promote women in the industry with the launch of…
WPP has strengthened its relationship with digital experience platform provider Optimizely, in a global deal which the agency giant claims…
Working with Cancer, a cross-industry coalition comprising the big four marketing services groups of IPG, Omnicom, Publicis and WPP, along…
WPP Group is continuing its acquisition spree by acquiring data-driven UK influencer marketing agency Goat – which works for Dell,…