2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
Indepth
2019 Review of the Year: In tribute to industry pioneers
The data and marketing industry has lost a number of its most respected leaders this year; they may have gone…
2019 Review of the Year: Why data is now the real deal
Further proof, if it were needed, of the inexorable rise of data-driven marketing and technology emerged this year with a…
2019 Review of the Year: Why it’s crunch time for GDPR
If the run-up to GDPR D-Day May 25 2018 was epitomised by scaremongering and misinformation, this year has seen a…
2019 Review of the Year: Retailers power up for data
From Marks & Spencer and Dixons Carphone to Asos and Topman, retailers have finally embraced the data revolution, although quite…
Spooner on: The biggest Xmas TV ad review of the year
It is that time of year again. A heavy, all but palpable, sense of doom hangs over the neatly appointed…
Industry tributes flood in for ‘inspirational’ Lloyd James
Senior figures in the data and direct marketing industry have paid tribute to Lloyd James, one of the sector’s most…
Data breaches, not rogues, are ICO Public Enemy No. 1
Companies suffering data breaches are far more likely to be clobbered by the Information Commissioner’s Office – and harder –…
Industry award launched to honour Rosemary Smith
The Data Protection Network is launching a new industry award to recognise the huge contribution made by Rosemary Smith, the…
Second-party data market ‘explodes’ due to GDPR fears
Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…
ICO website under siege from 40 online threats a day
The Information Commissioner’s Office website – the only official resource for tens of thousands of companies looking for advice on…
ASA under fire over ‘heavy handed’ stereotype ad bans
The Advertising Standards Authority has been accused being heavy handed in its implementation of the new rules on gender stereotypes,…
Industry tributes pour in for ‘vibrant’ Jo Howard-Brown
Senior figures in the data and direct marketing industry have joined forces to pay tribute to former Direct Mail Information…
Ambulance chasing lawyers bolster attack against BA
Compensation lawyers are ramping up their efforts to corral British Airways customers to file claims against the airline following the…
ICO shows ‘staggering’ lack of judgement over BA case
The Information Commissioner’s Office has been slated for its handling of the British Airways data breach investigation, amid claims it…
Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
GDPR one year on: Data is now a major boardroom issue
On the eve of the first anniversary of GDPR, data and marketing industry chiefs have hailed the progress most companies…
ICO reveals it has 10,000 data breach cases to probe
The full scale of the gargantuan task facing Information Commissioner Elizabeth Denham and her team has been revealed after the…
Industry chiefs lead the tributes to Rosemary Smith
Senior figures, friends and colleagues from the data and direct marketing industry have paid tribute to former DMA chair, Opt-4…
Facebook privacy scandal has been ‘a force for good’
Facebook might have escaped the Cambridge Analytica scandal with its profits – if not its reputation – intact but for…
Privacy issues still dominate but data complaints fall
Concerns around data, privacy and its accuracy continue to dominate complaints to the DM Commission – the organisation which polices…
Google ruling puts digital marketing industry on alert
Google might be the one licking its wounds after being hit by the first major fine under GDPR but the…
ICO fines double in a year to an average of £146,000
Further evidence has emerged of the Information Commissioner’s Office tough stance on companies which fail to protect against data breaches…
3 million numbers wiped from TPS as clean-up begins
The Information Commissioner’s Office has come good on its pledge to start removing inactive and invalid numbers from the Telephone…
Marketers look to DMPs to seize control of their data
Brands are planning to take greater control of their marketing data by implementing their own data management platforms, amid growing…
The Brand Challenge: The subscription shaving sector
From a standing start, shaving subscription services have expanded rapidly in the past three years, with many big brands, such…
ICO and DMA back ‘Call Time’ campaign as more go bust
The Information Commissioner’s Office and the DMA have backed Decision Marketing‘s campaign to get the Government to resurrect legislation which…
Time to finally hit rogue marketing chiefs where it hurts
Decision Marketing is launching a campaign calling on the Government to finally introduce legislation which will make directors of rogue…
The Brand Challenge: Getting Moss Bros’ swagger back
Moss Bros has been one of the leaders of the British mainstream sartorial scene since the mid-19th century, providing wedding…
The Brand Challenge: How to bring cheer to Greene King
In the third instalment of our Brand Challenge series from KHWS we take a look at struggling Greene King pubs,…
The Brand Challenge: Reviving Heinz Tomato Ketchup
The second article in our Brand Challenge series, from KHWS, looks at Heinz Tomato Ketchup; there are two forces at…
The Brand Challenge: How to rejuvenate Toys ‘R’ Us
In the first in a series of articles that dissects a brand’s commercial challenges and suggests a strategic direction for how they…
Building the business case for a single customer view
The single customer view has been dubbed the holy grail of marketing ever since the phrase was first coined in…
Three examples of how brand experience steams ahead
In a world of sceptics, it is often hard to convince brand owners to choose one discipline over another; but…
ICO chief Denham vows to investigate TPS ‘shambles’
Information Commissioner Elizabeth Denham has pledged to investigate concerns over the Telephone Preference Service after admitting she was completely unaware…
Exposed: the overseas firms peddling the TPS database
The Telephone Preference Service has been plunged into fresh controversy with a new Decision Marketing investigation revealing that the file…
Shambolic policing of TPS blamed for rogue call carnage
A Decision Marketing investigation has finally exposed why millions of consumers who sign up for the Telephone Preference Service continue…
Big issues to tackle in 2017: the reform of the TPS
Given the launch of Decision Marketing‘s “Call for Action on the TPS” campaign, it is perhaps not that surprising that…
Big issues to tackle in 2017: the looming skills crisis
It may seem like the stylus is stuck on the record, but much like vinyl, the skills shortage does not…
Big issues to tackle in 2017: red alert on legislation
Hopefully by now, businesses which have not earmarked Friday May 25 2018 as EU General Data Protection Regulation (GDPR) “D-Day”…
Big issues to tackle in 2017: online ad effectiveness
Imagine, if you can, that the direct mail industry used the same metrics as the online advertising sector, that an…
‘Call for Action on TPS’ campaign unveils online hub
Decision Marketing is ramping up its “Call for Action on the TPS” campaign by launching an online research and information…
Data-driven approach gives Buster the extra bounce
Buster the boxer may already be an online sensation – with even parodies featuring Donald Trump and Hillary Clinton emerging…
Industry pays tribute to ‘team player’ Mike Spicer
Senior figures in the agency world have paid tribute to former Arc Worldwide and EHS Brann chief Mike Spicer, who…
Decision Marketing to hold TPS industry summits
Decision Marketing is stepping up its campaign aimed at building industry support for a review of the Telephone Preference Service by…
DMA defends TPS but opens the door for dialogue
The DMA has jumped to the defence of the Telephone Preference Service in response to Decision Marketing‘s campaign calling for…
Campaign for TPS reform secures industry support
DecisionMarketing’s campaign aimed at urging Ofcom to rethink how the Telephone Preference Service operates has been backed by a raft…
Decision Marketing starts campaign for TPS reform
Decision Marketing is launching a campaign aimed at building industry support to urge Ofcom to rethink how the Telephone Preference Service operates so legitimate…
Tiny TalkTalk data breach fine exposes huge issue
The TalkTalk data breach may have been branded a “car crash” by industry observers, but it has also been a…
Youngsters value direct mailings but rarely get them
It may be virtually impossible to find a young consumer who doesn’t spend hours glued to a digital device but…