Data firms in demand as brands look to replace cookies
The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…
Indepth
Don’t lose sleep over EU ePrivacy, DMA tells UK firms
The DMA has dismissed the re-emergence of the EU ePrivacy Regulation, following 18 months in the Brussels’ wilderness, claiming existing…
Training gulf puts marketers ‘on the scrapheap’ at 55
Older marketers are seemingly being left on the scrapheap – and in some cases willingly jumping on it – when it…
Covid fuels fresh barrage of nuisance marketing calls
Any hope that Covid-19 would batter cowboy marketers has been scotched by a fresh surge in nuisance calls targeting the…
Virgin Media off the hook as ICO drops data breach case
Virgin Media has escaped enforcement action over its 2019 data breach – which left the personal data of more than…
Decision Marketing Data Clinic: Top tips for travel firms
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Lockdown 3.0: How brands can recover from coronavirus
With the UK entering its third Covid-19 national lockdown – at an estimated cost to the economy of £400m a…
Decision Marketing at 10: Who’s the poor relation now?
Ten years ago, Decision Marketing was launched as a platform for the data and direct marketing industry, which, although contributing…
Decision Marketing Data Clinic: Financial services 2.0
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
ICO and Irish DPC ‘among the worst GDPR enforcers’
Fresh evidence has emerged as to why privacy groups have such a beef against the UK’s Information Commissioner’s Office and…
Deceptive data processing sparks biggest GDPR fines
Companies are far more likely to fall foul of GDPR for dodgy data processing than for any other issue, with…
Nile Rodgers: I love data but failure brings Good Times
Artist, producer, songwriter and global hitmaker Nile Rodgers – a self-professed lover of data, maths and statistics – insists that…
Decision Marketing Data Clinic: Action plan for utilities
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Top UK data firms still under investigation, 2 years on
The Information Commissioner’s Office investigation into Cambridge Analytica and SCL Elections might be done and dusted but the regulator has…
Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
Diversity and inclusion issues plague the data industry
The data industry may be one of the fastest growing sectors of the UK economy – and seemingly bullet-proof from…
Independent agencies’ group relaunches and rebrands
The Marketing Agencies Action Group (MAAG), the industry body formed from the collapsed Marketing Agencies Association, is rebranding the Alliance…
Betting, booze and junk food ads still targeting the kids
The ad watchdog has pledged a “zero tolerance” approach to brand owners who target children with age-restricted ads for betting, booze and…
Direct mail and door-drops shine during Covid times
Fresh evidence has emerged of the effectiveness of direct mail and door-drops since the outbreak of Covid-19, with rises in…
Marriott faces data loss claim – will it open floodgates?
Hotel giant Marriott International may have succeeded in keeping its proposed £99m GDPR fine at bay – so far, at…
Clients and agencies grow closer as Covid builds bond
Covid-19 has strengthened client-agency relationships by driving companies closer together to work through the crisis and now brand owners are…
Decision Marketing Data Clinic: Financial services plan
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Data professionals confident of avoiding Covid jobs cull
As the UK braces itself for a Covid-19 job cuts bloodbath, professionals working in the data industry have revealed they…
Over half of brands have increased spend since outbreak
Covid-19 may have knocked many companies’ marketing plans for six but more than half (52%) have actually increased their spend…
DMA rounds up industry gurus: Your country needs you
The DMA is calling on member organisations and individuals to sign up to the Recovery Advice for Business scheme, which…
Rogues hang up as nuisance calls plummet in lockdown
Covid-19 might be wreaking havoc with all areas of business but it seems to have also put the wind up marketing rogues, with…
Bullish UK technology sector ‘riding out Covid storm’
The UK’s technology sector has come out fighting following fears of a Covid-19 meltdown – especially for start-ups – with…
Crisis? What crisis? Analytics market to top $512bn
The global data analytics market will witness a huge surge over the next six years, driven by businesses – both…
Digital to escape Covid ad wipeout but still shrink 5.5%
The digital advertising market looks set to escape the worst excesses of the Covid-19 economic downturn, although it will still…
Decision Marketing Data Clinic: A Covid-19 action plan
In the first of a series of articles, Decision Marketing is launching a new service designed to provide advice on…
Martech to top $150bn as sector battles past Covid-19
Marketers might be in two minds over whether to press “go or pause” on planned campaigns but one thing is…
Positive vibes: Four brands beating the Covid-19 blues
Further evidence has emerged that consumers do not want brands to ditch their advertising activity during the coronavirus pandemic, with…
Lack of data insights hitting marketing in time of crisis
Marketing chiefs are finding it virtually impossible to adapt, adjust and make tactical and strategic decisions about their activities during…
Covid-19 Britain: Bakers, creators, musos and DIYers
The coronavirus pandemic is turning Britain into a nation of home bakers, creators, DIYers, musos and TV bingers, and bringing…
Brands urged to tackle data ‘half-life’ to combat decay
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…
Brands urged take advertising MOT to combat public ire
Brand owners should give themselves an “advertising experience MOT” in an effort to combat public distrust of the industry, triggered by the…
Direct Line and Saatchis accused of ‘horror’ plagiarism
Direct Line and its agency Saatchi & Saatchi have become embroiled in a plagiarism row over their campaign targeting first-time…
New Ofcom powers to rule social media firms ‘doomed’
Government measures to give Ofcom greater powers to police social media companies are doomed to fail, with the threat of…
ICO Code will set industry back 20 years, DMA claims
The new statutory Direct Marketing Code of Practice will hand increased power to the online giants, create more consumer confusion,…
Govt plans for EU data transfer deal branded ‘nonsense’
Privacy experts have ridiculed Government claims that a post-Brexit “adequacy agreement” on data protection – which will allow UK firms…
Hack attack fears push UK cyber security to over £8bn
The UK’s cyber security sector appears to be benefiting from the Information Commissioner’s Office strategy of hunting down firms whose online security is…
US industry bodies call for delay in CCPA enforcement
The US DMA has joined forces with a gaggle of other American marketing trade bodies to call for a six-month…
2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
2019 Review of the Year: In tribute to industry pioneers
The data and marketing industry has lost a number of its most respected leaders this year; they may have gone…
2019 Review of the Year: Why data is now the real deal
Further proof, if it were needed, of the inexorable rise of data-driven marketing and technology emerged this year with a…
2019 Review of the Year: Why it’s crunch time for GDPR
If the run-up to GDPR D-Day May 25 2018 was epitomised by scaremongering and misinformation, this year has seen a…
2019 Review of the Year: Retailers power up for data
From Marks & Spencer and Dixons Carphone to Asos and Topman, retailers have finally embraced the data revolution, although quite…
Spooner on: The biggest Xmas TV ad review of the year
It is that time of year again. A heavy, all but palpable, sense of doom hangs over the neatly appointed…
Industry tributes flood in for ‘inspirational’ Lloyd James
Senior figures in the data and direct marketing industry have paid tribute to Lloyd James, one of the sector’s most…
Data breaches, not rogues, are ICO Public Enemy No. 1
Companies suffering data breaches are far more likely to be clobbered by the Information Commissioner’s Office – and harder –…