Lockdown 3.0: How brands can recover from coronavirus
With the UK entering its third Covid-19 national lockdown – at an estimated cost to the economy of £400m a…
With the UK entering its third Covid-19 national lockdown – at an estimated cost to the economy of £400m a…
Ten years ago, Decision Marketing was launched as a platform for the data and direct marketing industry, which, although contributing…
Fresh evidence has emerged as to why privacy groups have such a beef against the UK’s Information Commissioner’s Office and…
Companies are far more likely to fall foul of GDPR for dodgy data processing than for any other issue, with…
Artist, producer, songwriter and global hitmaker Nile Rodgers – a self-professed lover of data, maths and statistics – insists that…
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
The Information Commissioner’s Office investigation into Cambridge Analytica and SCL Elections might be done and dusted but the regulator has…
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
The data industry may be one of the fastest growing sectors of the UK economy – and seemingly bullet-proof from…
The Marketing Agencies Action Group (MAAG), the industry body formed from the collapsed Marketing Agencies Association, is rebranding the Alliance…
The ad watchdog has pledged a “zero tolerance” approach to brand owners who target children with age-restricted ads for betting, booze and…
Fresh evidence has emerged of the effectiveness of direct mail and door-drops since the outbreak of Covid-19, with rises in…
Hotel giant Marriott International may have succeeded in keeping its proposed £99m GDPR fine at bay – so far, at…
Covid-19 has strengthened client-agency relationships by driving companies closer together to work through the crisis and now brand owners are…
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
As the UK braces itself for a Covid-19 job cuts bloodbath, professionals working in the data industry have revealed they…
Covid-19 may have knocked many companies’ marketing plans for six but more than half (52%) have actually increased their spend…
The DMA is calling on member organisations and individuals to sign up to the Recovery Advice for Business scheme, which…
Covid-19 might be wreaking havoc with all areas of business but it seems to have also put the wind up marketing rogues, with…
The UK’s technology sector has come out fighting following fears of a Covid-19 meltdown – especially for start-ups – with…
The global data analytics market will witness a huge surge over the next six years, driven by businesses – both…
The digital advertising market looks set to escape the worst excesses of the Covid-19 economic downturn, although it will still…
In the first of a series of articles, Decision Marketing is launching a new service designed to provide advice on…
Marketers might be in two minds over whether to press “go or pause” on planned campaigns but one thing is…
Further evidence has emerged that consumers do not want brands to ditch their advertising activity during the coronavirus pandemic, with…
Marketing chiefs are finding it virtually impossible to adapt, adjust and make tactical and strategic decisions about their activities during…
The coronavirus pandemic is turning Britain into a nation of home bakers, creators, DIYers, musos and TV bingers, and bringing…
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…
Brand owners should give themselves an “advertising experience MOT” in an effort to combat public distrust of the industry, triggered by the…
Direct Line and its agency Saatchi & Saatchi have become embroiled in a plagiarism row over their campaign targeting first-time…
Government measures to give Ofcom greater powers to police social media companies are doomed to fail, with the threat of…
The new statutory Direct Marketing Code of Practice will hand increased power to the online giants, create more consumer confusion,…
Privacy experts have ridiculed Government claims that a post-Brexit “adequacy agreement” on data protection – which will allow UK firms…
The UK’s cyber security sector appears to be benefiting from the Information Commissioner’s Office strategy of hunting down firms whose online security is…
The US DMA has joined forces with a gaggle of other American marketing trade bodies to call for a six-month…
As adland looks further and further into its navel to try to work out whether it actually has a future,…
The data and marketing industry has lost a number of its most respected leaders this year; they may have gone…
Further proof, if it were needed, of the inexorable rise of data-driven marketing and technology emerged this year with a…
If the run-up to GDPR D-Day May 25 2018 was epitomised by scaremongering and misinformation, this year has seen a…
From Marks & Spencer and Dixons Carphone to Asos and Topman, retailers have finally embraced the data revolution, although quite…
It is that time of year again. A heavy, all but palpable, sense of doom hangs over the neatly appointed…
Senior figures in the data and direct marketing industry have paid tribute to Lloyd James, one of the sector’s most…
Companies suffering data breaches are far more likely to be clobbered by the Information Commissioner’s Office – and harder –…
The Data Protection Network is launching a new industry award to recognise the huge contribution made by Rosemary Smith, the…
Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…
The Information Commissioner’s Office website – the only official resource for tens of thousands of companies looking for advice on…
The Advertising Standards Authority has been accused of being heavy handed in its implementation of the new rules on gender…
Senior figures in the data and direct marketing industry have joined forces to pay tribute to former Direct Mail Information…
Compensation lawyers are ramping up their efforts to corral British Airways customers to file claims against the airline following the…
The Information Commissioner’s Office has been slated for its handling of the British Airways data breach investigation, amid claims it…