Britain’s got ad talent but very few working class heroes
The advertising industry appears to be making steady progress in many areas, including creating a decent work/life balance, female representation…
The advertising industry appears to be making steady progress in many areas, including creating a decent work/life balance, female representation…
The UK advertising market might be bracing itself for the fall out from US President Donald Trump’s new world order,…
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…
Social media advertisers are inadvertently supporting the rise of a ‘toxic bro culture’, which is fuelling online misogyny and driving…
The Information Commissioner’s Office is considering relaxing the consent requirements that cover online cookies, text, email marketing and telemarketing as…
UK marketers are increasingly grappling with how to balance personalisation and privacy, amid fears brands simply do not have the…
Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s…
The Information Commissioner’s Office has warned the charity sector to tread carefully if and when the proposed ‘soft opt-in’ for…
Former Tesco Clubcard chief Grant Harrison has set the record straight over DunnHumby’s role in the design and launch of…
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend rose 9.7% to £10.6bn during the third quarter of 2024,…
As Chancellor Rachel Reeves battles to get the UK back to growth she could do worse than take a leaf…
Sky Betting & Gaming (SBG) has been found guilty of breaching data protection law after a High Court judge ruled…
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
Meta chief Mark Zuckerberg’s decision to ditch third-party fact-checking and loosen content moderation is likely to put online brand safety…
In the fourth and final article in our series, Decision Marketing looks back over the past 12 months – and…
In the third of our series of articles, in which Decision Marketing is looking back over the past 12 months – and…
In the second of our series of articles, in which Decision Marketing is looking back over the past 12 months…
In the first of a series of articles, Decision Marketing looks back over the past 12 months – and forward…
Omnicom and Interpublic will face plenty of hurdles in their efforts to secure the $30bn-plus mega merger but, according to…
The DMA is joining forces with Salocin Group agency Wood for Trees and nearly 20 leading UK charities to call…
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
Marketing chiefs have laid down the gauntlet to media agencies, the one-time “barrow boys of adland”, to spearhead the discipline’s…
The Labour Government’s honeymoon period may be well and truly over – and another general election years away – but…
Mainstream brands stand accused of failing to make products that cater to the individual needs of those with both invisible…
Marketing and advertising professionals are facing a classic working from home dilemma, with two-thirds (68%) of UK bosses believing an…
The Government is being pressed to take “urgent action” to protect the public – especially children – from gambling harms,…
The Government has resurrected plans for new UK data protection laws – consigned to the scrapheap in the final days…
The advertising and marketing industry’s commitment to attract people from working class backgrounds has been backed by a new study which…
With the first week of November being the traditional time for Christmas ads to burst onto the nation’s TV screens,…
Shoppers are increasingly focused on value for money and smart spending in the run-up to this Christmas season, with one…
With just 11 weeks until Christmas, retailers are already gearing up for the festive season. And, with recent research suggesting…
Austrian privacy activist and lawyer Max Schrems has scored yet another victory in his long-running battle with tech giant Meta…
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
Almost half of Gen Zers (46%) and nearly a third (29%) of other generations have admitted they have abandoned a…
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Digital advertising might be seizing the lion’s share of spend – forecast to reach $442.6bn in 2024 and nearly 60%…
Elon Musk might think he has scored a major victory against the ad industry after X’s legal action has led…
The European Commission has hailed its first major victory under new stringent digital rules designed to crack down on tech…
Mike Dodds, the highly respected former agency chief who led both Ogilvy and Proximity in pan-European and global roles, has…
The Government has stopped short of announcing new Bills for data protection and artificial intelligence but has vowed to strengthen the UK’s…
Any new sense of optimism, triggered by the change of Government and the England football team’s progression in the Euros,…
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…
The advertising and marketing industry has welcomed the new Labour Government following last night’s landslide victory, and has reinforced the…
I believe agencies made a critical misstep by abandoning the term “direct marketing” in favour of narrower alternatives such as…
The DMA is determined that the Government’s data reforms do not sink without trace and is calling on the next…
GDPR might be six years old, but those four letters are still enough to strike fear into many people working…
The Government’s failure to include the Data Protection & Digital Information Bill (No2) into its “wash up” process, which fast-tracks…
Royal Mail is facing a growing backlash from the marketing industry over plans to increase advertising mail costs by an…
The Government’s long-awaited Data Protection & Digital Information Bill has fallen victim to Prime Minister Rishi Sunak’s decision to call…