The Brand Challenge: The subscription shaving sector
From a standing start, shaving subscription services have expanded rapidly in the past three years, with many big brands, such…
Indepth
ICO and DMA back ‘Call Time’ campaign as more go bust
The Information Commissioner’s Office and the DMA have backed Decision Marketing‘s campaign to get the Government to resurrect legislation which…
Time to finally hit rogue marketing chiefs where it hurts
Decision Marketing is launching a campaign calling on the Government to finally introduce legislation which will make directors of rogue…
The Brand Challenge: Getting Moss Bros’ swagger back
Moss Bros has been one of the leaders of the British mainstream sartorial scene since the mid-19th century, providing wedding…
The Brand Challenge: How to bring cheer to Greene King
In the third instalment of our Brand Challenge series from KHWS we take a look at struggling Greene King pubs,…
The Brand Challenge: Reviving Heinz Tomato Ketchup
The second article in our Brand Challenge series, from KHWS, looks at Heinz Tomato Ketchup; there are two forces at…
The Brand Challenge: How to rejuvenate Toys ‘R’ Us
In the first in a series of articles that dissects a brand’s commercial challenges and suggests a strategic direction for how they…
Building the business case for a single customer view
The single customer view has been dubbed the holy grail of marketing ever since the phrase was first coined in…
Three examples of how brand experience steams ahead
In a world of sceptics, it is often hard to convince brand owners to choose one discipline over another; but…
ICO chief Denham vows to investigate TPS ‘shambles’
Information Commissioner Elizabeth Denham has pledged to investigate concerns over the Telephone Preference Service after admitting she was completely unaware…
Exposed: the overseas firms peddling the TPS database
The Telephone Preference Service has been plunged into fresh controversy with a new Decision Marketing investigation revealing that the file…
Shambolic policing of TPS blamed for rogue call carnage
A Decision Marketing investigation has finally exposed why millions of consumers who sign up for the Telephone Preference Service continue…
Big issues to tackle in 2017: the reform of the TPS
Given the launch of Decision Marketing‘s “Call for Action on the TPS” campaign, it is perhaps not that surprising that…
Big issues to tackle in 2017: the looming skills crisis
It may seem like the stylus is stuck on the record, but much like vinyl, the skills shortage does not…
Big issues to tackle in 2017: red alert on legislation
Hopefully by now, businesses which have not earmarked Friday May 25 2018 as EU General Data Protection Regulation (GDPR) “D-Day”…
Big issues to tackle in 2017: online ad effectiveness
Imagine, if you can, that the direct mail industry used the same metrics as the online advertising sector, that an…
‘Call for Action on TPS’ campaign unveils online hub
Decision Marketing is ramping up its “Call for Action on the TPS” campaign by launching an online research and information…
Data-driven approach gives Buster the extra bounce
Buster the boxer may already be an online sensation – with even parodies featuring Donald Trump and Hillary Clinton emerging…
Industry pays tribute to ‘team player’ Mike Spicer
Senior figures in the agency world have paid tribute to former Arc Worldwide and EHS Brann chief Mike Spicer, who…
Decision Marketing to hold TPS industry summits
Decision Marketing is stepping up its campaign aimed at building industry support for a review of the Telephone Preference Service by…
DMA defends TPS but opens the door for dialogue
The DMA has jumped to the defence of the Telephone Preference Service in response to Decision Marketing‘s campaign calling for…
Campaign for TPS reform secures industry support
DecisionMarketing’s campaign aimed at urging Ofcom to rethink how the Telephone Preference Service operates has been backed by a raft…
Decision Marketing starts campaign for TPS reform
Decision Marketing is launching a campaign aimed at building industry support to urge Ofcom to rethink how the Telephone Preference Service operates so legitimate…
Tiny TalkTalk data breach fine exposes huge issue
The TalkTalk data breach may have been branded a “car crash” by industry observers, but it has also been a…
Youngsters value direct mailings but rarely get them
It may be virtually impossible to find a young consumer who doesn’t spend hours glued to a digital device but…
HMRC rocks industry with direct mail VAT bombshell
HMRC has delivered a major blow to industry efforts to prevent agencies and charities from facing penalties for so-called “single…
Marketers blinded by old data silos and structures
Despite the billions of pounds invested in insight and analysis, the vast majority of marketers are still in the dark…
Email growth outpaces SEO, content and paid search
A decade of email marketing data shows the email channel is still the fastest growing of any other channel in…
Filthy data hampers efforts to slash customer churn
Data quality problems may be as old as the hills but companies still haven’t grasped the issue, according to new…
Industry pays tribute to agency chief Jeremy Shaw
Senior figures in direct marketing have paid tribute to Jeremy Shaw, one of the industry’s most respected chiefs and co-founder…
2015 Review of the Year: a wake-up call for security
They say a week is a long time in politics; at the Information Commissioner’s Office every week must have seemed…
2015 Review of Year: a case of deal and no deal
It is fair to say the most talked about deal of 2015 was one that did not even take place,…
2015 Review of the Year: the digital conundrum
Digital advertising may well be the fastest-growing ad medium in the UK – worth £7.2bn, up 14% year-on-year – but…
2015 Review of the Year: charities’ annus horribilis
It’s fair to say that 2015 has been such a tough year for charities that even the term annus horribilis…
EU data reforms: the five top issues for marketers
As the dust begins to settle over the EU General Data Protection Regulation agreement the DMA has released what it…
60% of our customer data is rubbish, firms admit
Customer data quality may be an issue which has plagued marketers for generations but, even in these days when firms…
Data strategies storm into global marketing teams
The DM industry has been predicting it for years and at last data-driven strategies are sweeping through global marketing departments…
Case study: ReachLocal and YHRC
These days while actors like Bruce Willis, Jason Statham and Vin Diesel have made baldness not only acceptable but highly…
Summer catch-up: what did you miss?
While summer is often derided as the silly season, 2015 proved far from it with charites continuing to feel the…
Case study: how mobile clicked for BHF
With charities under a seemingly constant press barrage for exploiting donors, for once DecisionMarketing can report on one organisation which…
Case study: MCStudio and Amaze
Manchester Creative Studio (MCStudio), a new school which is the first of its kind to specifically prepare young people aged…
Millennials go wild for cheap cover
UK Millennials – you know the sort; the 18 to 34 year olds – are so desperate to get cheaper…
Online performance market rockets
Affiliate marketing and lead generation activities are bringing in the kind of revenue only City bankers can dream of, according…
Personalisation comes of age – at last
Nearly 50 years after Lester Wunderman coined the term “direct marketing”, designed to denote a new era of personalisation and…
2014 review: The winners and losers
With 2014 over and out, there will be many – most notably Tesco – who will be glad to see…
Email marketers face big screen test
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more…
Good, bad and ugly big data exposed
The Information Commissioner’s Office has exposed the good, the bad and the ugly of big data in new guidance on…
Get ready retailers, Xmas is coming…
With the UK basking in glorious sunshine and the kids just breaking up for the summer holidays, it is hard…
Is content really king for marketers?
“Content is where I expect much of the real money will be made on the Internet, just as it was…
Does digital measurement stack up?
A few years ago the notion that digital marketing would have the upper hand in campaign measurement was about as…