John Lewis, Lovehoney, KFC, Coke, Heathrow jingle bells
It’s Chriiiiiiiiiiiiiiiiiiiiiiiistmaaaaas! Well, that is what many people would like you to believe, with the launch of the John Lewis…
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Asda, Aldi, Disney, Smyths Toys, Amazon deck the halls
It’s beginning to look a lot like Christmas…well, in the retail world anyway, with another fresh round of festive TV…
Sainsbury’s, Boots, TK Maxx, Lidl, Morrisons get festive
On the third day of Christmas ads these retailers gave to us…yes, you guessed it, we are barely into November…
M&S, Waitrose, Lego, Barbour, Sports Direct join fray
Another day, another onslaught of seasonal ads has burst on to screens large and small across the UK, as brands…
Very, Duracell, Argos, Asda and M&S kick off Xmas blitz
The Christmas advertising bunfight has kicked off in earnest today, with new campaigns featuring flamingos, bunnies, disco divas, and the…
Bellwether reaction: A return to long-term planning
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
Wunderman brand ditched as WPP creates VML giant
WPP has merged Wunderman Thompson and VMLY&R, scrapping the Wunderman brand which has been synonymous with the creation of direct…
Four-fifths of companies will be using GenAI by 2026
The rise of generative AI is set to accelerate even faster, with Gartner predicting that four-fifths (80%) of business will…
City sees power of brand but needs educating on spend
The strength of a company’s brand is way more important than any other the factor – ahead of leadership and…
Industry pays tribute to ‘remarkably special’ Nigel Jones
Friends, colleagues and leading industry figures have paid tribute to FCB Global chief Nigel Jones – former junior chess champion,…
Retailers ‘need to wake up to the power of the mailshot’
Retail chiefs are being urged to follow the likes of Marks & Spencer, Hillary’s and Morrisons who are reaping the benefits…
Tech bosses block roll out of ChatGPT over data fears
The mass roll out of generative artificial intelligence tools in the workplace is being fiercely resisted by technology chiefs, despite…
Electoral Commission breach ‘threat to us all’, says DMA
The DMA has issued a stark warning that the major data breach at the UK Electoral Commission – which could…
Marketers face Catch 22 over environmental campaigns
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
Meta dragged kicking and screaming into ad opt-out
Five years and countless hours of legal wrangling later, Meta has finally bowed to pressure to offer consumers an opt-in and…
Fight against ‘illiberal’ UK data reforms goes to Brussels
Brussels must get ready to rip up the UK’s data adequacy agreement immediately should the British Government’s data reforms be…
IPA: Agencies must grasp the in-housing nettle or die
Marketing and advertising agencies must get over themselves in thinking that in-housing is a threat and instead understand the shifts…
Brand new second hand: Brits turn to refurbed tech
The days when games consoles, hi-fi kit and computers were thrown out as soon as an upgrade was available appear…
Online sales fall won’t stop long march to digital future
The fall in UK online shopping sales to pre-Covid levels is only likely to be a “blip”, with the long-term…
GDPR five years on: ‘Firms just don’t fear enforcement’
Privacy campaigner Max Schrems has used the fifth anniversary of GDPR to launch a scathing attack against the lack of…
GDPR five years on: The death knell for lazy marketing?
GDPR. Just five years ago, those four letters were enough to give most marketers a nasty bout of the heebie-jeebies….
Now marketing chiefs join calls for stronger AI controls
It seems it is not only the artificial intelligence pioneers, Hollywood screen-writers and even Elon Musk who are fearful of…
Meta rocked by EU data transfer block and €1.2bn fine
Facebook owner Meta has been dealt a major blow to its European operations by being ordered to stop transferring data…
ICO finally gets serious about abuse of Corporate TPS
The Information Commissioners Office has fired a warning shot over rogue firms which make unlawful marketing calls to businesses after…
Marketers ‘firing blanks’ by not using first-party data
First-party data might have been hailed as one of the most powerful weapons in the marketing arsenal but the majority…
MPs lay into ‘inadequate’ data protection reform bill
MPs from all parties have expressed major concerns about the Government’s data reforms, with many claiming the proposed legislation does…
Analytics spend to soar but major issues still loom large
Spending on data and analytics infrastructure is expected to grow at a CAGR of 10% from $22bn in 2022 to…
Search revolution gives marketers $350bn headache
Search marketing is on the verge of one of its most significant shake-ups since Google first introduced its sponsored keyword…
Businesses ‘thrive or die’ over first-party data strategy
The customer engagement stakes have never been higher, with brand owners that use first-party data to drive their marketing seeing…
Data reform law ‘on track’ to be passed by the autumn
MPs will get the first chance to have their say on the UK Government’s data reform plans next month, with…
Clouds gather over TikTok: Do marketers give a toss?
The decision to ban TikTok from all UK Government devices may not exactly be a bolt from the blue –…
Warm mailings ‘get ten times the response of cold mail’
The benefits of using direct mail to boost levels of customer loyalty and engagement rather have been revealed at last,…
£4.7bn data reform cost savings branded pie in the sky
The Government’s insistence that the revised data reforms will unlock £4.7bn in savings for the UK economy have been slated…
ICO appeals Experian ruling; ‘Tribunal got law wrong’
Just 24 hours after joining forces to back the Government’s new shake-up of data protection laws, Information Commissioner John Edwards…
Experian ruling: ‘Industry can keep calm and carry on’
The data-driven marketing industry has breathed a collective sigh of relief over Experian’s successful appeal against the regulatory action which…
Experian claims victory as Tribunal blasts ‘flawed’ ICO
The Information Commissioner’s Office has been left battered and bruised following a ruling by the First-Tier Tribunal (Information Rights) over…
Metaverse ‘won’t be viable until the end of the decade’
The metaverse might be marketers’ latest shiny new toy – with many brands intending to place a large investment into…
Top brands adopt AI analytics to slash carbon and costs
Major restaurant, pub and takeaway chains – including Burger King, KFC, Côte, Fuller’s, Marston’s, McDonald’s and Fridays – are turning…
CMOs urged to ditch jargon and buddy up with the CFO
Marketers are being urged to defend their budgets by wooing the chief financial officer as a key ally and then…
Invest in data, tech and talent to beat slump, firms told
UK bosses are being urged to scrap brute-force cutbacks across the board to combat the economic slowdown and instead make…
Industry faces headwinds but blue skies are coming
The UK advertising and marketing industry has recorded its ninth consecutive quarter of growth yet is now facing up to…
Where will we be in 2023? The industry has its say…
With most marketing professionals returning to work from the Christmas break, many will be wondering what 2023 is likely to…
Where will we be in 2023…with data-driven marketing?
For a sector that started out by building customer databases from product registration cards, the edited Electoral Roll and Rotodex…
Where will we be in 2023… with marketing spend?
This time last year, the UK marketing industry was still on course to achieve the fastest advertising recovery from Covid…
Where will we be in 2023… with data privacy reform?
Anyone expecting the Government to implement its planned data reforms any time soon could be in for a disappointment as,…
Where will we be in 2023… with the skills shortage?
In the first of a series of articles, Decision Marketing looks at the major issues facing the UK marketing industry…
2022 Creative Review of the Year: The 10 that hit 10
Once again, it is the time of year for reflection; looking back on 12 months of advertising and marketing campaigns…
The key lessons from 2022: Tackling Metaverse FOMO
Googling the word “Metaverse” is an insightful activity. Top of the billing at the moment are news stories documenting the…
The key lessons from 2022: Mail revival beats rivals
Brexit, Covid, supply chain chaos, cost of living crisis, economic freefall, postal strikes, train strikes, nurses strikes, economic freefall, worst…