Irish ‘helped Facebook create GDPR consent loophole’
The Irish Data Protection Commission has been accused of aiding and abetting Facebook to develop a “GDPR bypass”, allowing the…
Indepth
Covid triggers new rules of engagement – adopt or die
Marketers must gear up for a new era of consumer engagement, sparked by – surprise, surprise – the coronavirus, on…
Data reforms could lead to Govt meddling, ICO warns
Government plans to give the Secretary of State the power to approve or reject Information Commissioner’s Office codes of practice…
Mail ‘one of the most powerful forces’ in post-Covid era
The impact of the pandemic, combined with the acceleration of digital transformation and unprecedented changes in consumer media consumption habits,…
Data champion unveils plan to inspire next generation
One of the key architects of the Women in Data programme is branching out on her own to launch a…
Critics round on overhaul of data law; Daily Mail rejoices
Just hours after revealing it wanted to overhaul UK data laws, the Government is already facing a backlash from both…
Tech professionals enjoy best work life balance of all
Careers in data and tech not only offer greater opportunities and benefits – and even more possibilities for remote working…
Let’s get physical: Mailshots drive retail sector recovery
Direct mail is continuing to play a key role in the UK business sector’s pandemic recovery plans, with many of…
High Court to hear first UK GDPR data accuracy claim
A Sussex man is launching what is understood to be the first High Court action over a company’s failure to…
‘Advertising’s value exchange is broken; adapt or die’
Brand owners must ditch plans to find the latest cookie workaround and rethink what it means to deliver value through…
Covid online surge accelerates ecommerce by a decade
The Covid pandemic may have wiped out thousands of firms across the UK but it has turbocharged the online retail…
Govt reveals war plan to fight big tech but is it too late?
The UK Government is ratcheting up the rhetoric against the big tech giants, with new proposals to increase competition in…
Data professionals even more bullish on job security
The Covid pandemic may have decimated the economy and rocked virtually every industry sector – from marketing and retail to…
Marketing chiefs bemoan their own firms’ CX failings
Almost half (48%) of all marketing chiefs say the customer experience their organisation delivers falls below or significantly below their…
CMA action forces Google to delay demise of cookies
Google has revealed yet another stay of execution for third-party cookies, which will see the tech live on until late…
Brits would buy more from brands with data kitemark
With the digital revolution sparked by Covid driving awareness around data protection, a new study has reopened the debate on…
Firms hunt tech, digital and data skills for bounce-back
The June 21 free-for-all might have been shelved but the gradual opening of key sectors has seen nearly nine in…
Decision Marketing Data Clinic: Driving retail recovery
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Decision Marketing Data Clinic: Betting on winners
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Concerns grow as nuisance call gripes hit four-year high
Fears are growing over a return to the bad old days of nuisance call bombardment with official figures showing consumer…
Data firms in demand as brands look to replace cookies
The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…
Don’t lose sleep over EU ePrivacy, DMA tells UK firms
The DMA has dismissed the re-emergence of the EU ePrivacy Regulation, following 18 months in the Brussels’ wilderness, claiming existing…
Training gulf puts marketers ‘on the scrapheap’ at 55
Older marketers are seemingly being left on the scrapheap – and in some cases willingly jumping on it – when it…
Covid fuels fresh barrage of nuisance marketing calls
Any hope that Covid-19 would batter cowboy marketers has been scotched by a fresh surge in nuisance calls targeting the…
Virgin Media off the hook as ICO drops data breach case
Virgin Media has escaped enforcement action over its 2019 data breach – which left the personal data of more than…
Decision Marketing Data Clinic: Top tips for travel firms
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Lockdown 3.0: How brands can recover from coronavirus
With the UK entering its third Covid-19 national lockdown – at an estimated cost to the economy of £400m a…
Decision Marketing at 10: Who’s the poor relation now?
Ten years ago, Decision Marketing was launched as a platform for the data and direct marketing industry, which, although contributing…
Decision Marketing Data Clinic: Financial services 2.0
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
ICO and Irish DPC ‘among the worst GDPR enforcers’
Fresh evidence has emerged as to why privacy groups have such a beef against the UK’s Information Commissioner’s Office and…
Deceptive data processing sparks biggest GDPR fines
Companies are far more likely to fall foul of GDPR for dodgy data processing than for any other issue, with…
Nile Rodgers: I love data but failure brings Good Times
Artist, producer, songwriter and global hitmaker Nile Rodgers – a self-professed lover of data, maths and statistics – insists that…
Decision Marketing Data Clinic: Action plan for utilities
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Top UK data firms still under investigation, 2 years on
The Information Commissioner’s Office investigation into Cambridge Analytica and SCL Elections might be done and dusted but the regulator has…
Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
Diversity and inclusion issues plague the data industry
The data industry may be one of the fastest growing sectors of the UK economy – and seemingly bullet-proof from…
Independent agencies’ group relaunches and rebrands
The Marketing Agencies Action Group (MAAG), the industry body formed from the collapsed Marketing Agencies Association, is rebranding the Alliance…
Betting, booze and junk food ads still targeting the kids
The ad watchdog has pledged a “zero tolerance” approach to brand owners who target children with age-restricted ads for betting, booze and…
Direct mail and door-drops shine during Covid times
Fresh evidence has emerged of the effectiveness of direct mail and door-drops since the outbreak of Covid-19, with rises in…
Marriott faces data loss claim – will it open floodgates?
Hotel giant Marriott International may have succeeded in keeping its proposed £99m GDPR fine at bay – so far, at…
Clients and agencies grow closer as Covid builds bond
Covid-19 has strengthened client-agency relationships by driving companies closer together to work through the crisis and now brand owners are…
Decision Marketing Data Clinic: Financial services plan
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Data professionals confident of avoiding Covid jobs cull
As the UK braces itself for a Covid-19 job cuts bloodbath, professionals working in the data industry have revealed they…
Over half of brands have increased spend since outbreak
Covid-19 may have knocked many companies’ marketing plans for six but more than half (52%) have actually increased their spend…
DMA rounds up industry gurus: Your country needs you
The DMA is calling on member organisations and individuals to sign up to the Recovery Advice for Business scheme, which…
Rogues hang up as nuisance calls plummet in lockdown
Covid-19 might be wreaking havoc with all areas of business but it seems to have also put the wind up marketing rogues, with…
Bullish UK technology sector ‘riding out Covid storm’
The UK’s technology sector has come out fighting following fears of a Covid-19 meltdown – especially for start-ups – with…
Crisis? What crisis? Analytics market to top $512bn
The global data analytics market will witness a huge surge over the next six years, driven by businesses – both…
Digital to escape Covid ad wipeout but still shrink 5.5%
The digital advertising market looks set to escape the worst excesses of the Covid-19 economic downturn, although it will still…
Decision Marketing Data Clinic: A Covid-19 action plan
In the first of a series of articles, Decision Marketing is launching a new service designed to provide advice on…