Decision Marketing Data Clinic: A Covid-19 action plan
In the first of a series of articles, Decision Marketing is launching a new service designed to provide advice on…
Indepth
Martech to top $150bn as sector battles past Covid-19
Marketers might be in two minds over whether to press “go or pause” on planned campaigns but one thing is…
Positive vibes: Four brands beating the Covid-19 blues
Further evidence has emerged that consumers do not want brands to ditch their advertising activity during the coronavirus pandemic, with…
Lack of data insights hitting marketing in time of crisis
Marketing chiefs are finding it virtually impossible to adapt, adjust and make tactical and strategic decisions about their activities during…
Covid-19 Britain: Bakers, creators, musos and DIYers
The coronavirus pandemic is turning Britain into a nation of home bakers, creators, DIYers, musos and TV bingers, and bringing…
Brands urged to tackle data ‘half-life’ to combat decay
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…
Brands urged take advertising MOT to combat public ire
Brand owners should give themselves an “advertising experience MOT” in an effort to combat public distrust of the industry, triggered by the…
Direct Line and Saatchis accused of ‘horror’ plagiarism
Direct Line and its agency Saatchi & Saatchi have become embroiled in a plagiarism row over their campaign targeting first-time…
New Ofcom powers to rule social media firms ‘doomed’
Government measures to give Ofcom greater powers to police social media companies are doomed to fail, with the threat of…
ICO code will set industry back 20 years, DMA claims
The new statutory Direct Marketing Code of Practice will hand increased power to the online giants, create more consumer confusion,…
Govt plans for EU data transfer deal branded ‘nonsense’
Privacy experts have ridiculed Government claims that a post-Brexit “adequacy agreement” on data protection – which will allow UK firms…
Hack attack fears push UK cyber security to over £8bn
The UK’s cyber security sector appears to be benefiting from the Information Commissioner’s Office strategy of hunting down firms whose online security is…
US industry bodies call for delay in CCPA enforcement
The US DMA has joined forces with a gaggle of other American marketing trade bodies to call for a six-month…
2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
2019 Review of the Year: In tribute to industry pioneers
The data and marketing industry has lost a number of its most respected leaders this year; they may have gone…
2019 Review of the Year: Why data is now the real deal
Further proof, if it were needed, of the inexorable rise of data-driven marketing and technology emerged this year with a…
2019 Review of the Year: Why it’s crunch time for GDPR
If the run-up to GDPR D-Day May 25 2018 was epitomised by scaremongering and misinformation, this year has seen a…
2019 Review of the Year: Retailers power up for data
From Marks & Spencer and Dixons Carphone to Asos and Topman, retailers have finally embraced the data revolution, although quite…
Spooner on: The biggest Xmas TV ad review of the year
It is that time of year again. A heavy, all but palpable, sense of doom hangs over the neatly appointed…
Industry tributes flood in for ‘inspirational’ Lloyd James
Senior figures in the data and direct marketing industry have paid tribute to Lloyd James, one of the sector’s most…
Data breaches, not rogues, are ICO Public Enemy No. 1
Companies suffering data breaches are far more likely to be clobbered by the Information Commissioner’s Office – and harder –…
Industry award launched to honour Rosemary Smith
The Data Protection Network is launching a new industry award to recognise the huge contribution made by Rosemary Smith, the…
Second-party data market ‘explodes’ due to GDPR fears
Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…
ICO website under siege from 40 online threats a day
The Information Commissioner’s Office website – the only official resource for tens of thousands of companies looking for advice on…
ASA under fire over ‘heavy handed’ stereotype ad bans
The Advertising Standards Authority has been accused of being heavy handed in its implementation of the new rules on gender…
Industry tributes pour in for ‘vibrant’ Jo Howard-Brown
Senior figures in the data and direct marketing industry have joined forces to pay tribute to former Direct Mail Information…
Ambulance chasing lawyers bolster attack against BA
Compensation lawyers are ramping up their efforts to corral British Airways customers to file claims against the airline following the…
ICO shows ‘staggering’ lack of judgement over BA case
The Information Commissioner’s Office has been slated for its handling of the British Airways data breach investigation, amid claims it…
Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
GDPR one year on: Data is now a major boardroom issue
On the eve of the first anniversary of GDPR, data and marketing industry chiefs have hailed the progress most companies…
ICO reveals it has 10,000 data breach cases to probe
The full scale of the gargantuan task facing Information Commissioner Elizabeth Denham and her team has been revealed after the…
Industry chiefs lead the tributes to Rosemary Smith
Senior figures, friends and colleagues from the data and direct marketing industry have paid tribute to former DMA chair, Opt-4…
Facebook privacy scandal has been ‘a force for good’
Facebook might have escaped the Cambridge Analytica scandal with its profits – if not its reputation – intact but for…
Privacy issues still dominate but data complaints fall
Concerns around data, privacy and its accuracy continue to dominate complaints to the DM Commission – the organisation which polices…
Google ruling puts digital marketing industry on alert
Google might be the one licking its wounds after being hit by the first major fine under GDPR but the…
ICO fines double in a year to an average of £146,000
Further evidence has emerged of the Information Commissioner’s Office tough stance on companies which fail to protect against data breaches…
3 million numbers wiped from TPS as clean-up begins
The Information Commissioner’s Office has come good on its pledge to start removing inactive and invalid numbers from the Telephone…
Marketers look to DMPs to seize control of their data
Brands are planning to take greater control of their marketing data by implementing their own data management platforms, amid growing…
The Brand Challenge: The subscription shaving sector
From a standing start, shaving subscription services have expanded rapidly in the past three years, with many big brands, such…
ICO and DMA back ‘Call Time’ campaign as more go bust
The Information Commissioner’s Office and the DMA have backed Decision Marketing‘s campaign to get the Government to resurrect legislation which…
Time to finally hit rogue marketing chiefs where it hurts
Decision Marketing is launching a campaign calling on the Government to finally introduce legislation which will make directors of rogue…
The Brand Challenge: Getting Moss Bros’ swagger back
Moss Bros has been one of the leaders of the British mainstream sartorial scene since the mid-19th century, providing wedding…
The Brand Challenge: How to bring cheer to Greene King
In the third instalment of our Brand Challenge series from KHWS we take a look at struggling Greene King pubs,…
The Brand Challenge: Reviving Heinz Tomato Ketchup
The second article in our Brand Challenge series, from KHWS, looks at Heinz Tomato Ketchup; there are two forces at…
The Brand Challenge: How to rejuvenate Toys ‘R’ Us
In the first in a series of articles that dissects a brand’s commercial challenges and suggests a strategic direction for how they…
Building the business case for a single customer view
The single customer view has been dubbed the holy grail of marketing ever since the phrase was first coined in…
Three examples of how brand experience steams ahead
In a world of sceptics, it is often hard to convince brand owners to choose one discipline over another; but…
ICO chief Denham vows to investigate TPS ‘shambles’
Information Commissioner Elizabeth Denham has pledged to investigate concerns over the Telephone Preference Service after admitting she was completely unaware…
Exposed: the overseas firms peddling the TPS database
The Telephone Preference Service has been plunged into fresh controversy with a new Decision Marketing investigation revealing that the file…
Shambolic policing of TPS blamed for rogue call carnage
A Decision Marketing investigation has finally exposed why millions of consumers who sign up for the Telephone Preference Service continue…