Govt urged to reinstate charity ‘soft opt-in’ in Data Bill
The DMA is joining forces with Salocin Group agency Wood for Trees and nearly 20 leading UK charities to call…
Indepth
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
CMOs: Media now top of food chain as driver of growth
Marketing chiefs have laid down the gauntlet to media agencies, the one-time “barrow boys of adland”, to spearhead the discipline’s…
Mail the ‘most influential channel’ for British voters
The Labour Government’s honeymoon period may be well and truly over – and another general election years away – but…
Brands miss out on £274bn due to accessibility failings
Mainstream brands stand accused of failing to make products that cater to the individual needs of those with both invisible…
Fresh call for ‘urgent’ crackdown on betting advertising
The Government is being pressed to take “urgent action” to protect the public – especially children – from gambling harms,…
Govt resurrects data reforms but industry awaits detail
The Government has resurrected plans for new UK data protection laws – consigned to the scrapheap in the final days…
Co-op social mobility study reinforces ad industry drive
The advertising and marketing industry’s commitment to attract people from working class backgrounds has been backed by a new study which…
Brits hit by ‘festive fervour’ as 2024 Christmas ads loom
With the first week of November being the traditional time for Christmas ads to burst onto the nation’s TV screens,…
Xmas funds shrinkage fuels rise in shopping for vintage
Shoppers are increasingly focused on value for money and smart spending in the run-up to this Christmas season, with one…
What will it take for brands to shine in golden quarter?
With just 11 weeks until Christmas, retailers are already gearing up for the festive season. And, with recent research suggesting…
Meta GDPR ruling to force adtech industry to limit data
Austrian privacy activist and lawyer Max Schrems has scored yet another victory in his long-running battle with tech giant Meta…
‘Even the most loyal shoppers spend more with rivals’
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
‘Dull marketing’ puts off even the most loyal customers
Almost half of Gen Zers (46%) and nearly a third (29%) of other generations have admitted they have abandoned a…
Adland’s fossils accused of fuelling fossil fuel ad row
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Digital faces triple whammy despite market domination
Digital advertising might be seizing the lion’s share of spend – forecast to reach $442.6bn in 2024 and nearly 60%…
Schrems guns for Musk over X ‘illegal’ AI training data
Elon Musk might think he has scored a major victory against the ad industry after X’s legal action has led…
TikTok waves white flag over ‘addictive’ Lite Rewards
The European Commission has hailed its first major victory under new stringent digital rules designed to crack down on tech…
Former Proximity and Ogilvy chief Dodds passes away
Mike Dodds, the highly respected former agency chief who led both Ogilvy and Proximity in pan-European and global roles, has…
Govt lines up new Bills for cyber security and smart data
The Government has stopped short of announcing new Bills for data protection and artificial intelligence but has vowed to strengthen the UK’s…
Brands urged to help out as cost of living crisis deepens
Any new sense of optimism, triggered by the change of Government and the England football team’s progression in the Euros,…
You muppets! Brands shun regions for Estuary English
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…
Industry vows to work with Labour to boost UK economy
The advertising and marketing industry has welcomed the new Labour Government following last night’s landslide victory, and has reinforced the…
It’s time to be loud and proud about direct marketing
I believe agencies made a critical misstep by abandoning the term “direct marketing” in favour of narrower alternatives such as…
DMA calls on main parties to prioritise data, tech and AI
The DMA is determined that the Government’s data reforms do not sink without trace and is calling on the next…
GDPR six years on: Is the EU law still fit for purpose?
GDPR might be six years old, but those four letters are still enough to strike fear into many people working…
Cheers and boos as data reforms Bill ends up in the bin
The Government’s failure to include the Data Protection & Digital Information Bill (No2) into its “wash up” process, which fast-tracks…
Industry fears client cutbacks over direct mail price rise
Royal Mail is facing a growing backlash from the marketing industry over plans to increase advertising mail costs by an…
Data reforms Bill ‘doomed’ as General Election is called
The Government’s long-awaited Data Protection & Digital Information Bill has fallen victim to Prime Minister Rishi Sunak’s decision to call…
£13.6bn claim against Google adtech abuse opens
A group of media owners and advertisers are heading to the UK Competition Appeal Tribunal today to open their legal…
DMA boosts fight to finally clear up ‘legitimate interests’
The DMA is ramping up its campaign to finally overcome widespread confusion over the use of “legitimate interests” for marketing…
Data and analytics chiefs ‘have 2 years to save jobs’
Three-fifths of organisations are being forced to rethink their data and analytics operating model because of the impact of disruptive…
Industry in peril as Schrems declares war on ChatGPT
The man who has almost single-handedly been responsible for bringing US tech giants to heel over their privacy practices has…
Marketing measurement ‘still a mystery to most CMOs’
Marketing chiefs remain in the dark over which channels are achieving the best ROI simply because they still have not woken…
Cookie delay: ‘Don’t wait for Google, find new tools now’
News that the Competition & Markets Authority has forced Google to put back the demise of third-party cookies for a…
AI concerns fuel call for more changes to data reforms
The Government’s long-running battle to get its data reforms passed before the next General Election is proving ever more arduous…
Hands off our kids’ data, ICO warns social media giants
Social media and video-sharing giants are being urged to prioritise children’s online privacy or risk the wrath of global data…
Tui bolsters data strategy with Serendipity2 extension
Travel and holiday giant Tui is expanding its relationship with data specialist Serendipity2 to cover store performance analysis within the…
IPG picks Huge chief to lead Acxiom in the EMEA region
IPG-owned data and insight giant Acxiom has drafted in a new regional leader for EMEA, handing the role to group…
New DMA chair calls on industry to prove its worth
Former Disney marketing chief and incoming DMA chair Tony Miller has issued a rallying cry for the data-driven marketing industry…
IWD 2024: Rocking up with ‘girl boss’ swag not enough
International Women’s Day might have its critics – after all, there are ingrained issues that affect women all year round…
Top court rules IAB real-time bidding breaches GDPR
IAB Europe has failed in its attempt to overturn a 2022 ruling that its real-time bidding adtech system – used…
Marketers caught napping in stampede to adopt AI tools
Marketers might be at the forefront of AI implementation, but it seems the vast majority have been caught with their…
LiveRamp faces privacy probe over ‘invasive profiling’
LiveRamp’s new adtech system – designed to fill the void when cookies are finally axed – undermines online privacy even…
That was then, this is now… the world according to AI
In the final instalment of our series revisiting the major industry issues we pinpointed at the end of 2022 we…
That was then, this is now… for UK marketing budgets
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
That was then, this is now… for data protection reforms
This time last year, it appeared that the UK data protection reforms – hailed by Government ministers back in 2021…
That was then, this is now…for the digital skills crisis
In the first of a series of articles, Decision Marketing revisits the major industry issues we pinpointed at the end…
‘Never say never’ but Govt resists fresh calls for AI law
The UK Government is sticking to guns on new laws covering artificial intelligence, insisting that it is a case of…
John Lewis, Lovehoney, KFC, Coke, Heathrow jingle bells
It’s Chriiiiiiiiiiiiiiiiiiiiiiiistmaaaaas! Well, that is what many people would like you to believe, with the launch of the John Lewis…