Britain’s got ad talent but very few working class heroes
The advertising industry appears to be making steady progress in many areas, including creating a decent work/life balance, female representation…
Indepth
Industry to prove its mettle in the face of Trump turmoil
The UK advertising market might be bracing itself for the fall out from US President Donald Trump’s new world order,…
Direct marketing shines bright amid economic storms
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…
Advertisers warned over social media ‘toxic bro culture’
Social media advertisers are inadvertently supporting the rise of a ‘toxic bro culture’, which is fuelling online misogyny and driving…
ICO set to relax PECR rules to boost online advertising
The Information Commissioner’s Office is considering relaxing the consent requirements that cover online cookies, text, email marketing and telemarketing as…
Data privacy fears ‘scupper plans for personalisation’
UK marketers are increasingly grappling with how to balance personalisation and privacy, amid fears brands simply do not have the…
Agencies in firing line as OECD is urged to probe WPP
Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s…
Charities warned over abuse of new email soft opt-in
The Information Commissioner’s Office has warned the charity sector to tread carefully if and when the proposed ‘soft opt-in’ for…
DunnHumby’s role in launch of Clubcard ‘exaggerated’
Former Tesco Clubcard chief Grant Harrison has set the record straight over DunnHumby’s role in the design and launch of…
AA/WARC reaction: Time to check your measurements
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend rose 9.7% to £10.6bn during the third quarter of 2024,…
Industry outperforms economy with fresh growth spurt
As Chancellor Rachel Reeves battles to get the UK back to growth she could do worse than take a leaf…
High Court rules against ‘parasitic’ online ad profiling
Sky Betting & Gaming (SBG) has been found guilty of breaching data protection law after a High Court judge ruled…
Bellwether: AI is delivering but has Britain got talent?
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
Meta ‘spooks advertisers’ over online brand safety fears
Meta chief Mark Zuckerberg’s decision to ditch third-party fact-checking and loosen content moderation is likely to put online brand safety…
Big issues to tackle in 2025: Can you remain relevant?
In the fourth and final article in our series, Decision Marketing looks back over the past 12 months – and…
Big issues to tackle in 2025: The trouble with online ads
In the third of our series of articles, in which Decision Marketing is looking back over the past 12 months – and…
Big issues to tackle in 2025: What’s the future for AI?
In the second of our series of articles, in which Decision Marketing is looking back over the past 12 months…
Big issues to tackle in 2025: What’s the cost of privacy?
In the first of a series of articles, Decision Marketing looks back over the past 12 months – and forward…
Omnicom ‘playing catch up’ as IPG deal is confirmed
Omnicom and Interpublic will face plenty of hurdles in their efforts to secure the $30bn-plus mega merger but, according to…
Govt urged to reinstate charity ‘soft opt-in’ in Data Bill
The DMA is joining forces with Salocin Group agency Wood for Trees and nearly 20 leading UK charities to call…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
CMOs: Media now top of food chain as driver of growth
Marketing chiefs have laid down the gauntlet to media agencies, the one-time “barrow boys of adland”, to spearhead the discipline’s…
Mail the ‘most influential channel’ for British voters
The Labour Government’s honeymoon period may be well and truly over – and another general election years away – but…
Brands miss out on £274bn due to accessibility failings
Mainstream brands stand accused of failing to make products that cater to the individual needs of those with both invisible…
WFH warning as bosses insist ‘out of sight, is out mind’
Marketing and advertising professionals are facing a classic working from home dilemma, with two-thirds (68%) of UK bosses believing an…
Fresh call for ‘urgent’ crackdown on betting advertising
The Government is being pressed to take “urgent action” to protect the public – especially children – from gambling harms,…
Govt resurrects data reforms but industry awaits detail
The Government has resurrected plans for new UK data protection laws – consigned to the scrapheap in the final days…
Co-op social mobility study reinforces ad industry drive
The advertising and marketing industry’s commitment to attract people from working class backgrounds has been backed by a new study which…
Brits hit by ‘festive fervour’ as 2024 Christmas ads loom
With the first week of November being the traditional time for Christmas ads to burst onto the nation’s TV screens,…
Xmas funds shrinkage fuels rise in shopping for vintage
Shoppers are increasingly focused on value for money and smart spending in the run-up to this Christmas season, with one…
What will it take for brands to shine in golden quarter?
With just 11 weeks until Christmas, retailers are already gearing up for the festive season. And, with recent research suggesting…
Meta GDPR ruling to force adtech industry to limit data
Austrian privacy activist and lawyer Max Schrems has scored yet another victory in his long-running battle with tech giant Meta…
‘Even the most loyal shoppers spend more with rivals’
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
‘Dull marketing’ puts off even the most loyal customers
Almost half of Gen Zers (46%) and nearly a third (29%) of other generations have admitted they have abandoned a…
Adland’s fossils accused of fuelling fossil fuel ad row
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Digital faces triple whammy despite market domination
Digital advertising might be seizing the lion’s share of spend – forecast to reach $442.6bn in 2024 and nearly 60%…
Schrems guns for Musk over X ‘illegal’ AI training data
Elon Musk might think he has scored a major victory against the ad industry after X’s legal action has led…
TikTok waves white flag over ‘addictive’ Lite Rewards
The European Commission has hailed its first major victory under new stringent digital rules designed to crack down on tech…
Former Proximity and Ogilvy chief Dodds passes away
Mike Dodds, the highly respected former agency chief who led both Ogilvy and Proximity in pan-European and global roles, has…
Govt lines up new Bills for cyber security and smart data
The Government has stopped short of announcing new Bills for data protection and artificial intelligence but has vowed to strengthen the UK’s…
Brands urged to help out as cost of living crisis deepens
Any new sense of optimism, triggered by the change of Government and the England football team’s progression in the Euros,…
You muppets! Brands shun regions for Estuary English
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…
Industry vows to work with Labour to boost UK economy
The advertising and marketing industry has welcomed the new Labour Government following last night’s landslide victory, and has reinforced the…
It’s time to be loud and proud about direct marketing
I believe agencies made a critical misstep by abandoning the term “direct marketing” in favour of narrower alternatives such as…
DMA calls on main parties to prioritise data, tech and AI
The DMA is determined that the Government’s data reforms do not sink without trace and is calling on the next…
GDPR six years on: Is the EU law still fit for purpose?
GDPR might be six years old, but those four letters are still enough to strike fear into many people working…
Cheers and boos as data reforms Bill ends up in the bin
The Government’s failure to include the Data Protection & Digital Information Bill (No2) into its “wash up” process, which fast-tracks…
Industry fears client cutbacks over direct mail price rise
Royal Mail is facing a growing backlash from the marketing industry over plans to increase advertising mail costs by an…
Data reforms Bill ‘doomed’ as General Election is called
The Government’s long-awaited Data Protection & Digital Information Bill has fallen victim to Prime Minister Rishi Sunak’s decision to call…