Review The Private Life of Mail

Review: The Private Life of Mail

Traditionally, mail has been seen as a direct response channel, best suited for delivering rational activation messages, promotions and offers….

review Cavers on world cup

Review: Cavers on… World Cup

The World Cup and advertising have gone hand-in-hand for decades. Big football money equals big ad spend and, coincidently, the…


Review: Cavers on…Lego Movie

In order to promote its recently released movie, the eponymous colourful building blocks brand unleashed a media first and took…

boots uk christmas advert

Review: Cavers on…Christmas

Being Scottish, and a renowned scrooge, I used three very simple measures to judge this year’s Christmas ads – did…

Thai Health Promotion Foundation- Smoking Kid - YouTube

Review: Cavers on…Smoking Kid

The great thing about our 24/7/365 connected world is the ability to see some stunning campaigns from around the world…

THE-MINI-STORE - Paint_2012-07-03_09-13-37

Mini Store, by DDB Paris

Car brands know that a test drive is the single most influential experience they can give a consumer to trigger…


Carte Noire, by Work Club

On a personal level, I don’t really like the Carte Noire TV ads, but I guess that’s the point –…


Microsoft Bing, by Droga5

Persuading people to switch from something they use instinctively every day is a difficult task. If your target audience is…


Peugeot 3008 campaign by Wand

Isn’t technology brilliant? Take those boffins at Nasa. They invent some great stuff and product-place it in action films and…

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The Philips Wake-up Light

Ever heard of a place called Longyearbyen? No? Well it’s one to learn for pub quizzes. It happens to be…

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Skoda Facebook Connect

We are all told to use the Web to its full effect to make communications with customers meaningful and deeply…

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Renault Clio Driving Test mailer

It has been a tough year for carmakers, and the people charged with selling them. Toughening economic times, massive product…