Reviews

Christmas is clearly the time of year for generosity, and it is with this firmly in my mind that I…

I, like most people, am not immune to a charity ad campaign – it doesn’t take much to move me….

When it comes to advertising, I like to consider myself fairly unshockable (well, I have been around a while). I…

The World Cup and advertising have gone hand-in-hand for decades. Big football money equals big ad spend and, coincidently, the…

The debut of Porter, fashion website Net-a-Porter’s magazine, has caused a stir in the world of print. Why? Well, because…

In order to promote its recently released movie, the eponymous colourful building blocks brand unleashed a media first and took…

With all the attention surrounding the Super Bowl each year, it’s a hard task for brands to live up to…

Being Scottish, and a renowned scrooge, I used three very simple measures to judge this year’s Christmas ads – did…

Asking to change the format of the product. It’s a surefire way of generating a dismissive wave of the hand…

There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its…

I always look for a TV ad to be the start of a great experience. The door needs to be…

The great thing about our 24/7/365 connected world is the ability to see some stunning campaigns from around the world…

This year I didn’t receive as many Christmas cards through the post. Annoyingly though, I did get quite a few…

It’s that time of year again. The time of year when your letterbox and inbox gets stuffed to the gunwhales…

The problem with global campaigns is they are not always as global as you think they can be. A great…

This week I saw The Sun had launched an augmented reality map of the Olympic Park, and it reminded me…

Car brands know that a test drive is the single most influential experience they can give a consumer to trigger…

Question: How do you write 300 words about a campaign so pleasingly logical that it really doesn’t require much of…

The Sport Relief Mile, the biennial event where many of us dust off our shorts and T-shirts, is looming. We’ve…

Giffgaff “the mobile network run by you” is the new challenger on the block. The SIM-only mobile network continues to…

Retail advertising and Christmas have always gone hand in hand. Brands are so intrinsically entwined with the holiday that even…

On a personal level, I don’t really like the Carte Noire TV ads, but I guess that’s the point –…

Already hailed as the ‘best video game advert ever’, this campaign has hit screens to cries of ‘genius’ and ‘epic’….

Persuading people to switch from something they use instinctively every day is a difficult task. If your target audience is…

Chosen, Nike’s latest addition to its Just Do It campaign shows how far the brand has come in the world…

All the talk of super-injunctions over the past few weeks shone a bad light on British privacy laws. However, on…

Isn’t technology brilliant? Take those boffins at Nasa. They invent some great stuff and product-place it in action films and…

“Actually really good fun, I expected it to be shit.” That was the Facebook comment about the new Magnum ‘pleasure…