Carlsberg 2.0: Murderous Mads gets the juices flowing
Another week, another beer ad. What is it with these brewers? Anyone would think that now summer has arrived we…
Reviews
Warburton’s: You lookin’ at me? Of course we are…
Warburton’s new campaign featuring Hollywood legend Robert de Niro has certainly divided opinion; depending on which side of the fence…
Sky: Turkey of the Week? How dare they upset Idris?
Sky has launched its first work since ditching Engine for Campaign‘s favourite ad agency, Mother, and, despite the change, everyone’s…
Amstel: Bridges as a bridge… have they been smoking?
Another day, another beer ad, although the latest activity from Heineken-owned beer brand Amstel, starring Jeff Bridges as a “bridge”…
William Hill: Not exactly a knock-out but don’t tell AJ
William Hill has launched a new “brand-led” ad campaign, the first TV spots featuring its brand ambassador and unified world…
Carlsberg: Probably not the best beer ad in the world
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of…
Review: Tariq Khan on…campaign to save the elephant
Did you know that elephants continue to be in danger of extinction? There were over 10 million African elephants in…
Review: Tariq Khan on…Guinness virtual reality tasting
Let me start off by saying that in my life outside of marketing I have never heard of anyone 3D…
Review: Seb Hill on…Nebbia’s battle against the racists
I truly believe brands have a duty to improve the society they inhabit. It makes good, moral sense but it…
Review: How DMA gold winners prove their mettle
Having spent over three decades in the creative services industry, I have a small confession to make: I have yet…
Shaun Moran on… Škoda emissions mail campaign
Earlier this month, the head of VW cars in the UK apologised “unreservedly” for “significantly” letting down its customers in…
Review: Cavers on…Scottish Widows
It is with a certain level of Caledonian pride that I approach my latest review. Scottish Widows is one of…
Review: The Private Life of Mail
Traditionally, mail has been seen as a direct response channel, best suited for delivering rational activation messages, promotions and offers….
Review: Cavers on Netflix Immersion
How we consume our media is changing and this has far-reaching consequences for our viewing habits. Figures released by Ofcom…
Review: Cavers on…Christmas ads
Christmas is clearly the time of year for generosity, and it is with this firmly in my mind that I…
Review: Cavers on…God Only Knows
I, like most people, am not immune to a charity ad campaign – it doesn’t take much to move me….
Review: Cavers on…TfL road safety
When it comes to advertising, I like to consider myself fairly unshockable (well, I have been around a while). I…
Review: Cavers on… World Cup
The World Cup and advertising have gone hand-in-hand for decades. Big football money equals big ad spend and, coincidently, the…
Review: Mike Cavers on…Porter
The debut of Porter, fashion website Net-a-Porter’s magazine, has caused a stir in the world of print. Why? Well, because…
Review: Cavers on…Lego Movie
In order to promote its recently released movie, the eponymous colourful building blocks brand unleashed a media first and took…
Review: Cavers on…Super Bowl
With all the attention surrounding the Super Bowl each year, it’s a hard task for brands to live up to…
Review: Cavers on…Christmas
Being Scottish, and a renowned scrooge, I used three very simple measures to judge this year’s Christmas ads – did…
Review: Gary Brooks on…Milka
Asking to change the format of the product. It’s a surefire way of generating a dismissive wave of the hand…
Review: Andy Bryant on…Jaguar
There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its…
Review: Richard Morgan on… Ikea
I always look for a TV ad to be the start of a great experience. The door needs to be…
Review: Cavers on…Smoking Kid
The great thing about our 24/7/365 connected world is the ability to see some stunning campaigns from around the world…
Review: Xanthos on… Thomson
This year I didn’t receive as many Christmas cards through the post. Annoyingly though, I did get quite a few…
Review: Neil Francis on… Fab.com
It’s that time of year again. The time of year when your letterbox and inbox gets stuffed to the gunwhales…
Review: ‘That Calls for a Carlsberg’
The problem with global campaigns is they are not always as global as you think they can be. A great…
M&S augmented reality, by Profero
This week I saw The Sun had launched an augmented reality map of the Olympic Park, and it reminded me…
Mini Store, by DDB Paris
Car brands know that a test drive is the single most influential experience they can give a consumer to trigger…
Nissan HouseHunter test-drive, TBWA RAAD
Question: How do you write 300 words about a campaign so pleasingly logical that it really doesn’t require much of…
Sport Relief Mile door-drop campaign
The Sport Relief Mile, the biennial event where many of us dust off our shorts and T-shirts, is looming. We’ve…
Review: Gareth James on…Giffgaff
Giffgaff “the mobile network run by you” is the new challenger on the block. The SIM-only mobile network continues to…
John Lewis Christmas ad, by Adam & Eve
Retail advertising and Christmas have always gone hand in hand. Brands are so intrinsically entwined with the holiday that even…
Carte Noire, by Work Club
On a personal level, I don’t really like the Carte Noire TV ads, but I guess that’s the point –…
Sony ‘Long Live Play’ by Deutsch LA
Already hailed as the ‘best video game advert ever’, this campaign has hit screens to cries of ‘genius’ and ‘epic’….
Microsoft Bing, by Droga5
Persuading people to switch from something they use instinctively every day is a difficult task. If your target audience is…
Nike ‘Chosen’, by 72 and Sunny
Chosen, Nike’s latest addition to its Just Do It campaign shows how far the brand has come in the world…
Paddy Power ‘super-injunction’ viral
All the talk of super-injunctions over the past few weeks shone a bad light on British privacy laws. However, on…
Peugeot 3008 campaign by Wand
Isn’t technology brilliant? Take those boffins at Nasa. They invent some great stuff and product-place it in action films and…
Magnum ‘pleasure hunt’ by Lowe Brindfors
“Actually really good fun, I expected it to be shit.” That was the Facebook comment about the new Magnum ‘pleasure…
Europcar ‘Crush Hour’ by O&M Paris
Anyone who remembers the Seventies TV show Candid Camera will no doubt be familiar with the hilarious consequences of replacing…
‘The Virgin Holiday Sale’ by Elvis
Well, you know what they say… sex sells. Many brands and agencies have employed sexy campaigns with innuendo featuring scantily…
Intel’s Visual Life by Amsterdam Worldwide
Key ‘The Sartorialist’ into YouTube when you’ve got 7 minutes and 11 seconds spare. It’s a mesmerising film about a…
Fujitsu ServerFix mailing by DirectionGroup
At first glance this simply looks like a box containing a model car and immediate questions begin, such as why…
National Trust For Ever, For Everyone
George Smith (of Smith Bundy fame), the Simon Cowell of the charity world, once said to me. “We have a…
Lynx Rise by Tullo Marshall Warren
Having recently completed the agency’s first viral ad for Alfa Romeo I must admit that I had more than a…
Alfa Romeo MiTo Turismo Sport Special Edition
Well, here we bloody well are then, in the throes of Charlie McKelvey’s latest technological revolution where the world of…
Coppafeel.org – breast cancer awareness
It’s not often that you see a piece of communication for an incredibly serious subject, that makes you smile, then…