The Guardian ‘The Whole Picture’: Fighting fake news
The Guardian might not be everyone’s cup of tea, but for many it is still the voice of reason in…
Reviews
Budweiser ‘Let It Pour’: We’ll have something stronger
With the football season entering the business end, with titles being won, relegation spots being confirmed, and high-stakes knockout matches…
Network Rail ‘No Second Chances’: Wake up, shake up
Remember the glorious 1970s, the era of famously blunt public information films, which frequently portrayed severe injuries to young children…
Anglian ‘The Nation’s Favourite’: Window of opportunity
Remember the time when double glazing companies used to badger you with wall-to-wall TV ads, and bombard you with telemarketing…
Coca-Cola Uncanned Emotions: Not quite ‘the real thing’
And so to the Fifa World Cup 2026… admittedly it is a while off yet but we all need a…
Cadbury Easter Egg Hunt press ads: Print and be grand
And so, dear readers, to the Easter weekend, when us Brits traditionally crack on with DIY, in between stuffing our…
Revolut ‘Welcome To My Bank’: Norton in the saddle
With the Claudia Winkleman Show still not quite living up to its billing, there are no doubt many people missing…
BA ‘An Original British Briefing’: The Great Escape
With war raging in the Middle East, most airlines are trying to keep calm and carry on, none more so…
Irn-Bru ‘Made in Scotland from Girders’: Heavy metal
Love it or loathe it, there is no doubting that Irn-Bru sits right up there with Robert Burns, William Wallace,…
Nestlé KitKat Formula 1 sponsorship: Give us a break
Formula 1 might not be everyone’s cup of tea – the fact that some fans are apparently very upset that…
Channel 4 ‘Dirty Business’: The Real Filth and The Fury
You may find it hard to believe that this has not been officially the wettest winter ever, with the Met…
Scottish Government ‘Tackling Misogyny’: Time to act
Young boys, hey, what do you do with them? Back in the day, you just left them to it for…
Specsavers ‘Relationship Aid’: Sorry, what did you say?
Had enough of Valentine’s Day yet? Well, we must admit we have, but it seems that this year every brand…
Tourism Ireland ‘Ireland Goes Beyond’: Enjoy the craic
And so, dear friends, to the Emerald Isle, and why not we hear you ask. After all, it has a…
Samsung Milano 2026 Winter Olympics: Stirring stuff
And so to the looming Milano Cortina 2026 Winter Olympics, which opens next Friday with a total of 116 events…
Verisure ‘Real Calls’: Alarming, shocking and frightful
And so back to Verisure, those purveyors of annoying TV ads. First they used a group of friends discussing home…
Chery UK ‘Get Carried Away’: Crouchy comes out on top
“He’s big, he’s red, his feet stick out the bed, Peter Crouch, Peter Crouch!” Yep, this week sees the return…
Review of the Year: 13 hit 10 with two Xmas crackers
While 2025 has been the year of the agency merger, the obsession with AI and the ongoing economic headache, there…
Publicis New year. New century. New wishes: Old lion
“So, this is Christmas…and what have you done?” Well, to be fair, here at the Decision Marketing Nerve Centre we…
Loveholidays Joe Marler 3D poster: Shoreditch sunshine
Do you, like 17 million other Brits, look at this year’s Christmas ads and feel nothing, zilch, nada? Well, look…
GOSH Charity ‘Because Every Moment Matters’: Emosh
With just 34 sleeps until Christmas, this week we’re back on the festive trail; well, to be fair, there is…
Waitrose ‘Perfect Gift’: The ultimate Christmas cracker
While many bemoan the fact that the festive season is starting earlier and earlier each year, we must confess we…
National Lottery ‘Because of You’: Release the balls…
Claudia Winkleman. Love her or loathe her, it is certainly not easy to miss her, from The Great British Sewing…
Dolmio ‘Naked Pasta’: Getting saucy with a gnocchi botty
Oh, la bella vita, i vini pregiati, la bella gente, le strade di Roma e, naturalmente, la pasta. Yep, this…
LadBible ‘For F**ks Sake’: How can we bust the taboo?
“Let’s talk about sex, baby, Let’s talk about you and me, Let’s talk about all the good things, And the…
Nationwide Which? Award: Can Hugo survive the chop?
Nationwide might have insisted its recent decision to change agencies was to “take the brand to the next level” –…
Whole Earth ‘Breakfast Better’: Just a little bit of toast?
Feeling peckish? If you are anything like the Decision Marketing team, you are always hungry, although we rarely go by…
Oxfam ‘Inaction isn’t working’ campaign: Compelling
Oxfam’s ongoing Red Line for Gaza initiative, with partners including Save the Children, Greenpeace, Action Aid and War Child, has…
Asda ‘That’s George’: Whip crack away, whip crack away
Fashion designer George Davies might have surprised a few when he jumped into bed with Asda back in 1989; after…
American Express ‘There’s always more’: Are you sure?
American Express. As the stadium sponsor and therefore main backer, Brighton & Hove Albion fans have a lot to be…
Alzheimer’s Society Personal Appeal: Communal spirit
There can be few diseases more devastating than Alzheimer’s, as step by step the condition takes hold. For sufferers, it…
Primark ‘In Denim We Can’: Not exactly jeans for greens
And so to Primark – or Primani (sorry Giorgio, not great timing) – which has chosen this week to launch…
YourVolkswagen: Taking us right back to good old Snowy
Car advertising certainly has its critics – and here at Decision Marketing we despair of most of the activity –…
O2 ‘Near or Far’: A mobile network which is everywhere
Mobile networks. You can’t live with them; you can’t live without them. And, as most agencies which handle their business…
Prostate Cancer UK ‘The Unexpected Hero’: Battle cry
It has long been recognised that there has never been a single, universally agreed way to categorise men. Naturally, we…
Montirex Foundation and CALM Break The Wall: Punchy
Of all the issues facing the youth of today, mental health has to be right up there. While older generations…
Specsavers ‘The Sarina’: Keeping their eyes on the prize
It is fair to say that Specsavers are a pretty agile bunch, from signing up “arrows” wunderkind Luke Littler after…
KFC ‘Zinger Drip’: Highly crafted or self-indulgent?
Say what you like about the current KFC advertising strategy – and it appears to have divided opinion among consumers…
RDG On the Train You Can: When will the price be right?
Remember back the 1970s when British Rail ran its “Let the Train Take the Strain” advertising campaign with crooner Matt…
NHS Blood & Transplant ‘Be There’: We could be heroes
And so to the NHS, the massively under pressure organisation which recently unveiled its 10-year health plan to tackle the…
Greenpeace ‘They can’t arrest this billboard’: Sobering
Like it or not – and many people clearly sit in the ‘not’ camp – the right to protest powers…
Martini Spritz ‘Off Script’: Who wouldn’t down a few?
James Bond might take it shaken not stirred, others like it any time, any place, anywhere but one thing is…
Lebara The Big Mobile Clapback: The new dynamic duo
With a mobile phone now seemingly just as essential to modern-day living as a pulse – have you ever tried…
Tena ‘Rethink Bladder Leaks’: A true show of strength
Sadly, it seems to get everyone in the end, some sooner than others, but leaky bladders are an age-old problem…
Courvoisier ‘To Our Father Figures’: Who’s the Daddy?
It’s fair to say spirits’ advertising has come a long way since the days when all you had to do…
Morrisons ‘Fresh from Market Street’: Food for thought
Supermarket advertising…doncha just love it? Well, to be honest, it’s not exactly an easy brief so, understandably, much of it…
Cybersmile Foundation ‘Words Are Permanent’: Striking
And so to social media. Advertisers love it; so do consumers, but there is little doubt that it can be…
Andrex ‘First School Poo’: Not such a crap idea after all
Embarrassed about going to the bog? Well, this one’s for you as Andrex is stepping up its mission to bust…
Toyota GB Toyotathon: A new steer on bargain hunting
Anyone remember the glory years of car advertising, when every agency in town wanted that ‘dream account’ which would not…
Warburtons ‘The Inspection’: More holes than a crumpet
Warburtons might be big in Bolton, but it seems Hollywood cannot get enough of it either, with Olivia Colman the…