McDelivery: The McBest way to McTarget McScoffers?
What’s this we hear you ask…yet another McDonald’s campaign being run through the Decision Marketing Adometer? Haven’t they got anything…
Reviews
Remember A Charity: A very forgettable ad campaign
This being our 21st Creative Review, we’ve done cars, we’ve done beer, we’ve done bread, and we’ve even tackled sexual…
Asda Downton Abbey: Ad campaign with a royal touch
Asda is aiming to show how its food range is “fit for a king” in the supermarket giant’s latest ad…
Oreo Twist Lick Dunk: Novel way to sell a few bickies
Oh Oreo, apparently not only one of our most beloved bickies but – according to a new press release, at…
Spicy Chicken McNuggets: Are you having a laugh?
And so to Maccy D’s – really, we hear you ask? – for the launch of a new “amusing” campaign…
Lynx Ink Shower Gel: Nice idea, shame about execution
With an estimated virtually everyone in the world now having tattoos, Unilever is aiming to show just how “relevant” its…
SunLife’s equity release: Would you trust ‘our Carol’?
Remember the days when Carol Voderman was just the brainy one from Countdown? You must have a good memory then…
CoppaFeel: How to grab a serious issue by the boobs
It’s fair to say that CoppaFeel has come a long way since the charity launched in 2009, with a mission…
Barclaycard: Do Katherine Ryan TV ads sink or swim?
Comedian and presenter Katherine Ryan is the latest “celebrity” to try to convince consumers to sign up for a Barclaycard…
Stella Artois: C’mon Idris, where’s the Joie de Bière?
You might think that Sky TV, Toyota, Stand Up to Cancer, Tanqueray, Arsenal FC and Squarespace wouldn’t have much in…
Kia e-Niro: The work of a genius or a complete Focker?
Another day, another ad featuring Hollywood legend Robert De Niro hits the TV screens. What, we hear you ask, has…
Simple: Is it ‘woke washing’ or do they mean it, man?
Unilever is attempting to show teens how much it cares about their online well-being in its latest Simple campaign, featuring…
Virgin Media: ‘Unlimiting’ ad, painfully limited service
So it’s goodbye Usain Bolt – for now at least – and hello “average dad” in Virgin Media’s new ad…
TimeTo ‘Cannes’: At last, creepy bosses are exposed
Ah, to the Côte d’Azur, where married agency chiefs and clients make sure they have a good supply of Vaseline…to…
Hovis ‘Boy on bike’: A reet classic but why rerun it now?
And so it came to pass that Hovis decided it was high time for a spot of nostalgia and has…
Lucozade Sport: ‘Three Lionesses’ deserves a mauling
Those who believe women’s football is a recent phenomenon think again, there is evidence of an ancient version of the…
Carlsberg 2.0: Murderous Mads gets the juices flowing
Another week, another beer ad. What is it with these brewers? Anyone would think that now summer has arrived we…
Warburton’s: You lookin’ at me? Of course we are…
Warburton’s new campaign featuring Hollywood legend Robert de Niro has certainly divided opinion; depending on which side of the fence…
Sky: Turkey of the Week? How dare they upset Idris?
Sky has launched its first work since ditching Engine for Campaign‘s favourite ad agency, Mother, and, despite the change, everyone’s…
Amstel: Bridges as a bridge… have they been smoking?
Another day, another beer ad, although the latest activity from Heineken-owned beer brand Amstel, starring Jeff Bridges as a “bridge”…
William Hill: Not exactly a knock-out but don’t tell AJ
William Hill has launched a new “brand-led” ad campaign, the first TV spots featuring its brand ambassador and unified world…
Carlsberg: Probably not the best beer ad in the world
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of…
Review: Tariq Khan on…campaign to save the elephant
Did you know that elephants continue to be in danger of extinction? There were over 10 million African elephants in…
Review: Tariq Khan on…Guinness virtual reality tasting
Let me start off by saying that in my life outside of marketing I have never heard of anyone 3D…
Review: Seb Hill on…Nebbia’s battle against the racists
I truly believe brands have a duty to improve the society they inhabit. It makes good, moral sense but it…
Review: How DMA gold winners prove their mettle
Having spent over three decades in the creative services industry, I have a small confession to make: I have yet…
Shaun Moran on… Škoda emissions mail campaign
Earlier this month, the head of VW cars in the UK apologised “unreservedly” for “significantly” letting down its customers in…
Review: Cavers on…Scottish Widows
It is with a certain level of Caledonian pride that I approach my latest review. Scottish Widows is one of…
Review: The Private Life of Mail
Traditionally, mail has been seen as a direct response channel, best suited for delivering rational activation messages, promotions and offers….
Review: Cavers on Netflix Immersion
How we consume our media is changing and this has far-reaching consequences for our viewing habits. Figures released by Ofcom…
Review: Cavers on…Christmas ads
Christmas is clearly the time of year for generosity, and it is with this firmly in my mind that I…
Review: Cavers on…God Only Knows
I, like most people, am not immune to a charity ad campaign – it doesn’t take much to move me….
Review: Cavers on…TfL road safety
When it comes to advertising, I like to consider myself fairly unshockable (well, I have been around a while). I…
Review: Cavers on… World Cup
The World Cup and advertising have gone hand-in-hand for decades. Big football money equals big ad spend and, coincidently, the…
Review: Mike Cavers on…Porter
The debut of Porter, fashion website Net-a-Porter’s magazine, has caused a stir in the world of print. Why? Well, because…
Review: Cavers on…Lego Movie
In order to promote its recently released movie, the eponymous colourful building blocks brand unleashed a media first and took…
Review: Cavers on…Super Bowl
With all the attention surrounding the Super Bowl each year, it’s a hard task for brands to live up to…
Review: Cavers on…Christmas
Being Scottish, and a renowned scrooge, I used three very simple measures to judge this year’s Christmas ads – did…
Review: Gary Brooks on…Milka
Asking to change the format of the product. It’s a surefire way of generating a dismissive wave of the hand…
Review: Andy Bryant on…Jaguar
There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its…
Review: Richard Morgan on… Ikea
I always look for a TV ad to be the start of a great experience. The door needs to be…
Review: Cavers on…Smoking Kid
The great thing about our 24/7/365 connected world is the ability to see some stunning campaigns from around the world…
Review: Xanthos on… Thomson
This year I didn’t receive as many Christmas cards through the post. Annoyingly though, I did get quite a few…
Review: Neil Francis on… Fab.com
It’s that time of year again. The time of year when your letterbox and inbox gets stuffed to the gunwhales…
Review: ‘That Calls for a Carlsberg’
The problem with global campaigns is they are not always as global as you think they can be. A great…
M&S augmented reality, by Profero
This week I saw The Sun had launched an augmented reality map of the Olympic Park, and it reminded me…
Mini Store, by DDB Paris
Car brands know that a test drive is the single most influential experience they can give a consumer to trigger…
Nissan HouseHunter test-drive, TBWA RAAD
Question: How do you write 300 words about a campaign so pleasingly logical that it really doesn’t require much of…
Sport Relief Mile door-drop campaign
The Sport Relief Mile, the biennial event where many of us dust off our shorts and T-shirts, is looming. We’ve…
Review: Gareth James on…Giffgaff
Giffgaff “the mobile network run by you” is the new challenger on the block. The SIM-only mobile network continues to…