CES 2021 will be a true test of the online experience
They say necessity is the mother of invention. The greatest technological and social advances are often borne from times of…
They say necessity is the mother of invention. The greatest technological and social advances are often borne from times of…
The advice I was given when leaving school was that I should consider a career as a secretary, nurse or…
Waitrose & John Lewis & Partners, Adam & Eve/DDB I have a lot of sympathy for Waitrose and John Lewis…
Ours is an industry based around empathy. After all, we spend much of our working day asking: “If I were…
Well, well, well. As I write this, my 39th column for Lord McKelvey’s proud and prestigious organ, we find that…
Most businesses in the retail and ecommerce sector are seeking maps to navigate the new landscape, with new types of…
Enthusiasm for automated technology in marketing has never been stronger. Gartner’s latest study forecasts that tech will take the lion’s…
Recent research has revealed there are now more than 15 billion items of stolen data for sale on the dark…
Why do you work in marketing? I’m willing to bet that among the many phrases that just popped into your…
Earlier this week a friend of mine told me how she had just received a piece of charity direct mail…
The marketing industry has been transformed exponentially by the coronavirus pandemic, but as businesses across the UK begin to formulate…
Each month brings us new ways in which artificial intelligence has run spectacularly awry. The latest – and now most…
With all the talk about the accuracy of algorithms, our research shows decisions can be improved by up to 28%…
Organisational change. It’s a catch-all term to cover a multitude of realities. From isolated yet essential operational tweaks to total…
The marketing sector is facing a unique challenge at the moment. While the current restrictions are obviously necessary – and…
Speaking with colleagues across several sectors over the last month, it’s clear that many are intending to increase their direct…
When hard times hit, businesses are often quick to cut ad spend. However, during the current downturn, with so many…
This is the age of the customer; especially in these turbulent times, customers have more power than ever before and…
Imagine, for a moment, you’re not you. Imagine a world where 9/11 is a historical event that happened before you…
In the past few months, we have probably all become quite a bit better acquainted with data. To some extent,…
My tiny, rented hovel in the filthy heart of Brighton is on a street that can only be, at best,…
Many companies and industries are now starting to look to the future and plan how their business will cope with…
It has been widely reported that the uncertainty created by the coronavirus pandemic has led many companies to make drastic…
The impact of Covid-19 has been felt deeply across every industry in the UK – and adtech is no exception….
Hello fellow prisoners! How are we all getting along? Gone quite mad yet? Lord McKelvey, of course, has the run…
Almost everything we do has been affected by Covid-19 – the way we use customer data is no exception. In…
When it comes to location-based marketing, it is fair to say that there has never been a single point of…
It’s difficult to overstate the impact data science has made on marketing over the past few years. A variety of…
In today’s marketing world, personalisation is key – all brands are obsessed with pushing the right messages to the right…
The coronavirus has been with us for several weeks already, and will continue to impact how we live and how…
Since the introduction of GDPR, many firms have begun to fear the knock-on effects of tighter privacy controls on customer…
As we adjust to working from home and self-isolating from our colleagues, friends and family, we remain hopeful that we…
“But what does it mean, the plague? It’s life, that’s all” – Albert Camus, The Plague. So, the omni-benevolent, balti-fed,…
Everyone wants to know what makes a successful digital transformation programme and how brands can embrace digital to transform their business….
Yesterday I was waiting to catch a train to London from Leeds. The first thing I noticed was the distinct…
International Women’s Day rolls around every year, and although it serves to highlight the inequalities that women continue to face,…
When Vote Leave stuck that now infamous £350m number on a bus, the campaign influenced a nation, but how many people…
We all knew it was coming and the cookie is finally crumbling. Earlier this month, when Google announced it would…
Today, 89% of companies compete primarily on the basis of customer experience, and while 80% believe they deliver ‘superior experiences’,…
Consumer decision making is changing, and that’s impacting brand loyalty. This became clear to me while I was researching a…
In a world where customers are flooded with thousands of marketing messages a day, the explosion in digital content across…
The future of work will bring a number of challenges, such as a digital talent shortage and the need for a strong employer…
With the new decade well and truly underway, this landmark is the perfect time to think what the next few…
We’re already hearing a lot of talk around trust and ethics/values and we expect there to be a greater emphasis…
Despite GDPR now being an established piece of legislature, there is still great uncertainty in the market surrounding what is…
As we enter the new decade it is only natural to start thinking about what the future might bring. I…
Just over a decade ago, consumer payments were revolutionised by the launch of contactless cards, followed hot on the heels…
Marketing orchestration is nothing new. In fact it is really quite old. It first came to prominence back in 2013,…
This time last year, I was optimistic about the future of the data and database marketing industry. After all, far…
Most people now recognise data is the lifeblood of business, but are you confident that your customer data is accurate,…