Why first-party data is the gift that keeps on giving
For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible…
For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible…
The chief marketing officer instruction to drive growth shows no sign of letting up, with good reason. No one role…
The fifth generation of mobile technology is on its way. Ericsson predicts that 1.5 billion users – 40% of the…
We are being encouraged more and more to consider switching – our insurance policies, banks, mobile providers, tea bags, even…
Data is the backbone of modern enterprise. It drives, improves and supports business advancement and growth. But despite its progressive…
The dark arts of digital advertising analysis are facing a barrage of criticism for failing to give brands a full…
Polymath, world-renowned chicken-breeder, lacrosse-captain, Gaelic-dancer, Lord McKelvey is many things, but one thing he is not is patient: “Spooner, you…
Nowadays, tight deadlines, constant requests and 24/7 communication mean it’s increasingly hard to stay on top of everything whether it’s…
With over 5 million SMEs in the UK – accounting for 99.3% of all UK businesses – it is fair…
In today’s fickle consumer landscape, creating effective marketing and rewards programmes is no longer about simply driving transactions, but about…
Chief marketing officers of the global consumer brands that have long dominated the industry, face a constant challenge to find…
Back in May we saw the Direct Marketing Association (DMA) skillfully rebrand as the Data & Marketing Association to better…
With Dmexco 2019 just around the corner, there is an air of expectation of what will be the most hotly…
Today’s brands face a significant dilemma: in an increasingly ‘always on’ digital world where it’s never been easier to reach…
Membership is about providing a feeling of belonging, identification and a stronger connection and it follows that trust is of…
Earlier this summer, Google announced it would be updating Chrome to provide users with more transparency about how sites are…
For many businesses, video is now an integral part of their marketing strategy, with 87% of marketers using video as…
Propensity is a word we use a lot in marketing, and not much anywhere else. Marketers and brands want to…
Since I entered the industry in the mid-Nineties, the “agencies are dead” trope has periodically done the rounds. Various extinction…
There is growing recognition that the application of sophisticated behavioural insights, derived from location-based data, has the potential to unlock significant…
Hardly a week seems to go by these days without a new loyalty scheme launching or an established one having…
With the latest IPA Bellwether Report showing direct marketing budgets being revised down by the lowest level (-9%) for more…
It is widely recognised that the ever-increasing digitisation of media is generating a wealth of data, which, if harnessed correctly,…
There has been a grim inevitability to the recent closure of physical stores from long-standing retail brands. To many, it…
Artificial intelligence and machine learning are often touted as the way to automate a wide range of tasks, from predicting…
Brands versus retailers – it’s a battle that has rumbled on throughout the ages. The contest is more magnified now…
It has long been recognised that a picture is worth a thousand words – a view reinforced by MIT research…
“Bangtails! BANGTAILS! The Johnson Box! THE JOHNSON BOX!!! Self-mailers! Call-to-action! CTA! CTA! Coupon! Coupon! Coupon! It’s the ******* cash-register! Make…
Believe everything you read and you might be forgiven for thinking that print marketing is suffering a long and painful…
The term precision marketing has become something of a catch-all. It’s been dragged through the mud, misused and misunderstood so…
As the digitisation of the world continues apace there’s an increasing number of digital channels for marketers to manage, from…
On Saturday evening, with two other statisticians and my wife, I played a great new board game. Don’t worry, there…
Digital transformation has commanded thousands of column inches over the past few years and millions of hours of time, meetings…
“Hither cur!” The familiar words bring me instantly to heel, quivering with anticipation, at the side of Lord Charlie McKelvey,…
Customer understanding is critical to ensuring a business remains profitable. While new customer acquisition also plays an important part in…
With Kylie Jenner named as the youngest billionaire in the world by Forbes, the millennial dream of becoming a full-time…
Companies struggle to know their customers. This is the harsh reality for all marketers. Achieving a full view of their…
Brand managers and their bosses have often been accused of obsessing about trivia at the expense of effectiveness. Hardly surprising…
Today’s consumers want value both from what they buy, and from the purchasing process, regardless of whether they’re purchasing a…
You visit a newspaper website. A window pops-up. You agree to share your data with every adtech partner present on…
So, at last the UK Government is going to investigate the digital advertising sector, with Chancellor Philip Hammond announcing this…
The rise of on-demand streaming services has completely disrupted the television industry and the way in which content is consumed….
Transparency, greater control over creative, and a better return on investment, are just some of the reasons why brands are…
The subscription economy is booming. Netflix recently added 7 million new subscribers globally in just three months (Forbes) and Spotify…
Employee engagement is an item high on every business leader’s agenda, with most companies currently trying to do everything they…
Artificial intelligence. Automation. Machine learning. Despite their origin in the discipline of pattern recognition, these technologies are redefining not just…
In today’s digital age, email is the channel of choice for many marketers because it is more cost- and time-efficient…
The pace of change has never been quicker. Accelerating technological developments mean it’s expected that in in five years our…
Despite the hysteria and confusion, I am pleased to say that the threatened “GDPR data apocalypse” has not materialised and,…
Scurvy. That’s what 2019 probably has in store for us. SCURVY. Given that most of the UK’s fresh fruit and…