Marketing’s currencies of engagement
In my first article, I looked at the challenge of engaging customers – and measuring that engagement – in today’s…
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Why I’m a cock-a-hoop creative
Special dispensation from Lord McKelvey of That Ilk saw me spared a long night with the Fighting Kazakhstani Cocks and…
Set your sites on behavioural targeting
Predictive behavioural targeting is often mistakenly perceived as nothing more than a tool designed to generate increased click-through and conversion…
Joint approach needed for data security
It’s heartening to see Google launch its recent ‘Good to Know’ campaign, which provides top tips to consumers on how…
‘Tis the season to be jolly on high street
It might not be the first e-Christmas, but 2011 looks set to be another boom year for online festive spending….
Can cookie law offer crumbs of comfort?
There has been a lot of speculation about how the EU cookie legislation will play out once the 12 months’…
Marketing’s rules of engagement
Back in 2008, Microsoft announced that engagement is more important than clicks. It forgot to explain why this was or…
How segmentation improves ROI
Segmentation is part of the language and fabric of marketing strategy and a fundamental platform for effective planning and campaign…
Is there still a market for list-rental?
The emergence of social media, smartphones and tablets has redefined the marketing industry, but where does this leave the list-rental…
Are advertising laws stifling creativity?
Back in 1962 the Advertising Standards Authority was founded to ensure that ‘advertisements were welcomed and trusted by consumers’. This…