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Why retargeting is crucial to marketing

Want to deliver different sales messages to different browser segments? Targeting each segment with tailored ads, means each potential customer…

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Time for us all to get engaged

After a week full of Royal Wedding excitement, I know I’m not the only person who’s writing about engagement. Opportunism?…

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Can marketers use Facebook Messages?

From “Gmail killer” to “what Google Wave should have been”, there has been no shortage of opinion about Facebook Messages….

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A grave concern for the DM industry

Some see it as petty bickering; others as protagonists simply making sure their rival doesn’t get away with murder. X-Factor…