Time to end the data vs creative panto
A lot has been written in recent weeks about whether creative work or data holds the key to unlocking brand…
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What does outsourcing hold in 2012?
The outsourcing industry witnessed major change in 2011, especially in organisations working in public sector business process outsourcing (BPO). One…
Why media firms must learn from retail
There is little doubt that the next big challenge for the media industry is to create an experience that will…
Has Tesco fallen out of love with data?
When a supermarket announces like for like sales growth down 2.3%, we know something isn’t quite right. The economy is…
At last, B2B wakes up to digital age
2012, I reckon, is going to be the year that the skeptics eventually wake up to the fact that digital…
Marketing’s currencies of engagement
In my first article, I looked at the challenge of engaging customers – and measuring that engagement – in today’s…
Why I’m a cock-a-hoop creative
Special dispensation from Lord McKelvey of That Ilk saw me spared a long night with the Fighting Kazakhstani Cocks and…
Set your sites on behavioural targeting
Predictive behavioural targeting is often mistakenly perceived as nothing more than a tool designed to generate increased click-through and conversion…
Joint approach needed for data security
It’s heartening to see Google launch its recent ‘Good to Know’ campaign, which provides top tips to consumers on how…
‘Tis the season to be jolly on high street
It might not be the first e-Christmas, but 2011 looks set to be another boom year for online festive spending….