So, Easter is nearly upon us and naturally that only means one thing to most people, A FOUR-DAY WEEKEND COVERED IN CHOCOLATE. Now, while that used to be me, that’s not me now. Yep, I’ve chaaaaaaanged and this year I’m firmly focused on being a winner, a synner and a helluva lot thinner.
You see, there is no room in the fashion world for Fat Foxy, and, with “the Decision Marketing Idol Gossip Designer Collection in association with Shenzhen Qian Shezhang Apparel Co Ltd, offering top-notch product quality; custom design capabilities; accessibility with low MOQs; and competitive pricing” shaping up nicely, CHOCOLATE is firmly off the menu.
In fact, I’m working so hard, I haven’t even got time for Easter. Unlike some it seems, with a recent Gallup State of the Global Workplace report claiming only 23% of employees on average are engaged in their work. In the UK, that figure falls to a miserable 10%, causing profound concerns for the economy because the UK lags behind its G7 competitors in just about every measure of productivity.
Apparently, coupled with low levels of engagement, organisations everywhere are wrestling with correspondingly low levels of productivity, which have largely failed to bounce back since the global pandemic.
In fact, a separate study by workplace communications platform Slack shows that UK workers spend approximately one-third of their working day on unproductive tasks labelled ‘performative work’ – tasks or activities performed by employees primarily to be seen by their colleagues, rather than to contribute directly to the organisation’s goals.
It’s often driven by the need to appear busy or productive rather than focusing on meaningful work that adds value.
To be fair, I have first hand experience of this as my bosses are experts, although even they are more productive than one former agency marketing chief who, back in the day, was notorious for striding round the agency clutching reams of paper.
However, his cunning plan was soon exposed when a new CEO arrived and called him into his office to ask what was on the sheet, eagerly enquiring whether it was the latest new business pitch document.
“Oh no,” our man replied, “this is the FA Cup Third Round Draw boss…” It is said he “left to pursue new interests” soon after.
Anyway, with that cautionary tale, sadly I have run out of time and must crack on. As Micky Flanagan would no doubt say, I’m not just busy, I’m double busy.
Have a great Easter…
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