Alzheimer’s Society, the UK’s leading dementia charity, has awarded its direct and digital fundraising business to Lida following a pitch.
With over 800,000 people living in the UK with dementia, the appointment marks an intention to increase investment in direct fundraising and boost its digital presence.
Lida will be responsible for creating a series of campaigns that aim to increase the acquisition of new supporters and grow its mass participation events that run across the country (i.e. Memory Walk).
The agency’s first project will kick off with an acquisition campaign to secure increased support. The pitch process was handled by Freestyle Marketing.
Alzheimer’s Society fundraising director Jon Bodenham commented: “Dementia is arguably the largest health issue we currently face as a society; however charitable support does not currently reflect this. Lida’s direct and digital reputation and experience in developing and delivering effective, strategic campaigns speaks volumes and we were impressed by their understanding of our challenge.”
Lida chief strategy officer Matthew Heath added: “There are currently 800,000 people affected by dementia in the UK and by 2021 there will be over a million people with the disease. This is a staggering statistic which confirms that dementia is everyone’s business. At Lida we’re confident that we will deliver a deep customer engagement strategy that in turn will help improve the lives of people with dementia.”
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