B&M drafts in Organic for search marketing strategy

Value retailer B&M, the store of choice for consumers seeking a bargain, is aiming to boost its online presence with the appointment of digital marketing agency Organic to the firm’s SEO account.

Organic will aim to help improve B&M’s organic search rankings, drive more traffic to its website, and enhance its local SEO strategy.

Founded by Malcolm Billington in 1978, the first store opened in Cleveleys, England, and was originally named Billington & Mayman but was soon renamed to B&M. It now has 686 stores in the UK and a further 275 Heron Foods stores, and is listed on the London Stock Exchange; it is also in the FTSE 100 Index.

The retailer sells general merchandise, such as clothing, automotive parts, dry goods, toys, hardware, home furnishings, groceries and gardening products.

The Organic appointment follows a period of consultancy for the brand and is the agency’s fifth new business win of 2023.

B&M online operations manager Shagun Arora said: “We’re excited to be partnering with Organic on our SEO strategy and are pleased to have them as an extended part of the team. We are confident that this collaboration will help us achieve our desired outcomes.”

Organic director of SEO Joe Ford added: “This partnership has been brewing for some time now. They’re a great team with some brilliant plans, and I’m so excited to see how we can help improve their SEO strategy. I know our team will do a fantastic job!”