Boots gives top tips on Facebook

Boots UK is offering Facebook users the latest hair and beauty trends – from tips on white-out nails and creating a sleek ponytail to anti-ageing and electric lips – in a 90-minute live-streamed programme hosted on its Facebook page.
The initiative – dubbed ‘Feel Like New Live’ – is to be streamed from Boots’ Nottingham store and is designed to inspire customers to take active steps towards feeling good, and refreshing their health and beauty “regimes”.
As well as the main programme, viewers will be able to watch a further 3 live feeds focusing on hair, nails, and lips. The programme has been devised by Boots’ digital agency M&C Saatchi, which was appointed to the account in August 2013.
Viewers will have their questions answered by an expert panel via a live Q&A. The panel includes Lewis Pallett, hair stylist from Mark Hill), nail expert Glenis Baptiste, official Seventeen make-up artist Vanesa Guallar and No7 advisor Geraldine Freer. A 3 for 2 promotion on haircare, cosmetics, and skincare is being run alongside the campaign.
Boots UK senior PR manager Kristy McCready said: “This event is all about inspiring our customers to feel like new, offering them practical, useful advice that will enhance their health and beauty routines. The initiative will demonstrate simple ways to feel good, while giving our fans access to advice from the leading experts in this space.”