CoppaFeel slips into Karmarama

CoppaFeel slips into KarmaramaCoppaFeel, the breast cancer charity which targets young people, has ditched AIS London after four years on the account and appointed Karmarama without a pitch.
The charity, co-founded by twin sisters Kristin and Maren Hallenga, has briefed the agency to develop a multichannel brand campaign, including outdoor, social media and experiential.
Former AIS creative team, Laila Milborrow and Paul Pearson, who worked on the business until December 2011, will create the campaign. They quit AIS to join OgilvyOne but switched to Karmarama in December 2013.
The new campaign will look to build on CoppaFeel’s recent work to spread the message of breast awareness around the country, including university ‘Boob Teams’, and a tie-up with The Sun’s Page 3.
Karmarama group executive creative director Caitlin Ryan said: “It is an enormous privilege to work with the inspirational Kris and her organisation that is brave and authentic in everything they do.
CoppaFeel co-founder Kristin Hallenga added: “Karmarama understands the bold nature of our charity and what we’re all about. We can’t wait to build on the great start we’ve had to year with a big, bold CoppaFeel! campaign to get even more of the nation checking their boobs.”

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2 Comments on "CoppaFeel slips into Karmarama"

  1. Breast cancer charity CoppaFeel slips into Karmarama #advertising #directmarketing #digitalmarketing

  2. RT @DM_editor: Breast cancer charity CoppaFeel slips into Karmarama #advertising #directmarketing #digitalmarketing

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