David Lloyd Leisure is planning to ramp up its CRM strategy to help boost member retention rates as well as bring in new fitness fans.
The group is looking to create more appealing and responsive customer comms by investing in a new personalised email marketing programme, involving localised and better tailored communications to recipients.
Working with ITG Creator, which was recently acquired by the Inspired Thinking Group, David Lloyd will have an opportunity to analyse the online activity, preferences and interests of its existing and prospective customers.
The tech company says the data will help trigger tailored messaging at key touchpoints of customer online engagement.
Commenting on the deal, David Lloyd Leisure group CRM manager Chris Humphries said: “We were looking for a significant uplift in our creative executions, promoting the depth and breadth of the club offering in order to provide better engagement with existing and potential members.
“ITG Creator demonstrated a true understanding of our requirements, along with the expertise to execute the strategy we were looking for – and provide us with detailed results reporting to accurately measure ROI.”
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