DHL is aiming to boost its presence on the international market by signing up as sponsor of Manchester United’s summer tour of the US.
The operator – already the football club’s Official Courier and Logistics Partner – is a division of Deutsche Post DHL. It will receive branding and advertising opportunities, as well as providing logistic services and ensuring the team is delivered to each game in a company branded bus.
Lasting three weeks, the tour will travel to Boston, Seattle, Chicago, New Jersey and Washington DC.
The tour – spanning five matches – kicks-off with a game against New England Revolution on July 13 in Boston.
Finally, the English champions come up against Barcelona on July 30 – a rematch of last month’s Champions League Final when they were outclassed by the Catalans in a 3-1 defeat at Wembley.
DHL Express US chief executive Ian Clough said: “Our sponsorship of the Manchester United USA Tour 2011 provides an outstanding opportunity to promote DHL’s brand in major US markets and reinforce DHL as the specialists in International.
Manchester United commercial director Richard Arnold added: “We already have a fantastic relationship with DHL and so we are delighted that they have decided to specifically target this important market and create a unique marketing platform by becoming the title sponsor of our summer tour.”
