The DMA is launching what it claims is the first ever copywriter’s festival, as the next stage in its campaign for great British copywriting – launched in October 2014 – designed to shine a light on the art and craft of great copy.
The campaign gives voice to the people that write it, exploring the state of copywriting in a digital age and the results that great copy can drive for a business.
Kicking off on Monday (November 14), the festival of events has been designed to inspire writers and demonstrate the power around the theme ‘If words could change the world’. The DMA continues to champion creativity and has created #writerscrawl as a rallying cry for the industry and clients to support copywriters as they create the future of one-to-one marketing.
DMA managing director Rachel Aldighieri said: “The world is shaped, evolved and changed by words. They have always been the most powerful tools we have at our disposal as both a society and an industry. From speeches to novels, poems to ads, words are constant companions throughout history, the powerhouses behind monumental change. The DMA is here to champion copywriting in all its forms and demonstrate the value of great copy to growing business. The #writerscrawl is a chance for us to explore the power and future potential of the words we work with every day.”
The curtain raiser to #writerscrawl is an alumni event just for graduates of the DMA’s Future Writers’ Labs series. There are events spread across London, including hosts Karmarama, Lab Digital, Rapp, and Royal Mail MarketReach, as well as meet-ups in Manchester and Edinburgh. The festival will come to close with a Big Bang: a day devoted to the explosive universe of words.
For a full line-up of events, visit the DMA hub>
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