Instagram has given its backing to DMA Talent’s upcoming Marketing Challenge 2019, the competition designed to attract young guns into the industry by getting them to provide innovative solutions to business issues.
The Marketing Challenge works with higher education institutions to give university students the chance to work on a challenging and real-life marketing brief, provided by the supporting client.
The process offers students priceless, practical experience and, for the finalists, the opportunity to meet leading marketers and to win the top prize. The brief is also used by lecturers across the country as a valuable teaching aid on marketing and business courses.
Instagram’s Business Marketing team will create the brief for the competition – now in its 23rd year – and be a key part of the judging panel that will decide the winners in 2019, alongside some of the industry’s leading figures, including members of the DMA and IDM’s senior management team.
DMA Talent managing director Kate Burnett said: “Our mission is to inspire young people to join the marketing industry and create clear pathways for them to do so. The Marketing Challenge gives us a sneak peek at the next generation of marketing talent and judging by previous year’s entries, the future of our sector is in safe hands.”
Launched in 2010, Instagram has over 500 million accounts worldwide that are active every day, 400 million of those using the “Stories” feature, which the problem-solving challenge will likely focus on.
Instagram North America marketing lead Jenna Sandoval said: “Instagram is about bringing you closer to the people and the things you love, and businesses play an active role within the Instagram community. Instagram strives to make a positive impact within the community and this Marketing Challenge is just one area that we’re working on to help source and develop future marketing talent.”
For more information about this year’s competition visit the DMA website>
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