The Data Protection Network has shortlisted three teams for the inaugural DPN Rosemary Smith Award for Responsible Marketing, named in honour of one the UK’s pioneers in data-driven marketing and privacy.
Backed by the DMA and the DM Trust, the award is being judged on four key criteria, including privacy by design, customer needs, organisational support and impact measurement. In alphabetical order the finalists are: Emirates Group, Kristof Ruisz and Merita Jauce; Keech Hospice Care, Paula Welsh and Andrew Hiskett; and Warner Media, Scott Joslin working with DQM GRC.
Smith, the co-founder of the DPN and Opt-4 who passed away in April last year, was an inspirational mentor to many. She made a significant contribution to the marketing and data industries, both as influencer and thought-leader; “responsible marketing” were the watch words in all her guidance and advice.
This year’s judges were DMA managing director Rachel Aldighieri, Bristows LLP partner Robert Bond, PwC UK director of data protection strategy, legal and compliance services Fedelma Good, Chelsea Football Club CRM data and operations manager Dana Lapidot and Royal Mail Group head of insight Ellen Porter.
The winner will be announced at the DMA’s Data 2020 on Friday February 28 and receive £1,000 and a trophy.
Bond, who is also DPN chairman, said: “The panel of judges were impressed by the quality of submissions and the innovative content. I was particularly delighted to see a wide variety of organisations participating.”