DunnHumby launches reality TV show for retail industry

DunnHumby is joining the likes of The Only Way is Essex, Made in Chelsea and I’m A Celebrity Get Me Out of Here by launching its own reality-TV show, focusing on innovation in the US food retail industry.
Sadly, viewers will not be able to vote for the stars of new six-part series, Prophets of Aisle Six, as it is simply an online documentary starring Jose Gomes, DunnHumby’s managing director of North America.
However, Gomes believes it will provide plenty of tips for retailers, who will be able to find out how those working in the industry are using customer data science to meet the challenges facing the sector today.
Subjects tackled will include how one retailer is helping customers make healthier eating choices, and how data is beng used to help create shopping experiences customers want, and earn long-term loyalty.
Commenting on the launch, Gomes said: “There is a growing groundswell of retailers that are not only reimagining what it means to be a retailer, but also how they can embrace data and technology to better meet the needs of today’s consumers.
“I am excited to have the opportunity to meet with a diverse range of retailers and showcase how they are addressing key challenges to propel their businesses further.”
It is not known whether there are any plans to launch a UK version of the show.