Eagle Eye unveils AI system for retail and grocery boost

Eagle Eye, the leading martech business that executes loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, has officially launched its customer-centric data science solution EagleAI.

Designed for the global grocery and retail sectors, the system – first flagged up in October last year – is aimed at helping brands better meet their customers’ wants and needs individually, optimise promotional spending, increase ROI, and enable true one-to-one engagement that drives loyalty.

The company has provided marketing and loyalty services to Asda, Waitrose, John Lewis (pictured), Tesco, Coca-Cola, Sainsbury’s, Marks & Spencer, Greggs, Mitchells & Butlers and Pizza Express, among others.

EagleAI automates the process of connecting and structuring customer data across touchpoints and uses machine learning and AI to create personalised offers for customers rather than curating the ‘best fit’ set of offers based on a finite number available.

This approach sets a new global standard for retail personalisation, Eagle Eye claims, and floows the appointment of the group’s first chief artificial intelligence officer, Jean-Matthieu Schertzer who joined last month after spells as a senior data scientist at EDF Energy, Quantmetry and H20.ai.

Eagle Eye group CEO Tim Mason said: “We’re on a mission to power the personalised marketing revolution and launching EagleAI represents a significant step on that journey. We believe personalisation is the retail version of the Golden Rule – treating people as they would like to be treated – and with EagleAI, retailers can put this into practice in a real, scalable, efficient way.”

At the heart of new tool is a set of machine-learning algorithms that factor product affinity, shopping predictions, promotional responsiveness, budgetary controls and more.

Working simultaneously, it is claimed the algorithms create and target the right offers for the right individual. In retail settings, EagleAI acts as the “brain” of the Eagle Eye AIR platform’s nervous system, which is the transaction layer that executes an unlimited range of offers in real-time to every customer touchpoint.

This creates the ability to build personalisation at the individual level and execute it at scale. The company maintains that rival retail marketing platforms may be capable of personalisation but lack the capacity to deliver individual offers to hundreds of thousands or millions of customers.

Likewise, traditional mass marketing may be able to reach large groups of consumers, but not with individualised offers. The combination of creating offers for individuals and the ability to execute them in real-time and at scale makes EagleAI powerful.

Eagle Eye developed EagleAI after it acquiring Paris-based AI specialist Untie Nots, in early 2023. Tapping into the expertise of the Untie Nots team, the power of the Eagle Eye AIR platform and Google Cloud technology such as Vertex AI, EagleAI is a standalone solution under the umbrella of the Eagle Eye Group.

Untie Nots co-founder Zyed Jamoussi said: “Our vision for EagleAI is to empower businesses to personalise the end-to-end customer experience while maximising ROI. We’re giving retailers the capability to manage the full complement of promotional, loyalty and media investments for every individual customer across every business unit.”