Engine’s big guns secure NATO win

Engine rolls out big guns in NATO winEngine executive creative director Steve Aldridge could soon be swapping the luxury of a Rolls-Royce for the inside of a battle-worn Challenger 2 tank following the agency’s appointment to handle NATO’s marketing and comms account.
The five-year contract, in partnership with Washington DC-based Agenda Global, will see Engine provide a wide range of communications services to NATO across its member states and beyond.
The scope of work is likely to encompass strategic comms advice, assessment and evaluation, design, branding and advertising, marketing and PR, broadcast video, digital and social media.
Headquartered in Brussels, NATO was founded through the 1949 North Atlantic Treaty. It currently counts 28 countries as members.
Engine UK group managing director Simon Peck said: “[We are] delighted to be working with Agenda to deliver advice and support to NATO. We are excited to be working with such an illustrious and important institution, as it tackles some of the most fascinating challenges of our time.”
Earlier this year, Partners Andrews Aldridge set up luxury wing Cocoon, designed to woo more luxury brands to the agency with the promise of creating highly personal and connected experiences for their customers. It already works for Rolls-Royce, Corinthia Hotels, and Vertu.

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