AMV BBDO has appointed its first head of data, responsible for growing and evolving the agency’s offering and widening its areas of expertise.
Robyn D’Arcy takes up the role, having been working in freelance consultancy since August last year. Prior to that she spent nearly three years at Wunderman Thompson, latterly as senior insights lead.
She had started in marketing strategy in the role of analyst at Four Communications in 2017, working her way up to senior insights manager by 2019.
D’Arcy will report to the new chief strategy officer Martin Weigel and to the heads of strategy Lola Neves and Sam Williams.
A key element of her new role is to root AMV BBDO’s strategy offer in the agency’s “Radical Empathy and Open-API” positioning, drawing data from sources including social, search, web, consumer and cultural analysis, and trends research, and translating it into insights which unlock powerful creative ideas.
D’Arcy will also be responsible for helping AMV’s clients navigate evolving regulations relating to privacy and the management of first-party data.
AMV BBDO heads of strategy Lola Neves and Sam Williams said: “Robyn brings a wealth of experience, marries data and insight with strategic and creative vision and has the most wonderful, contagious energy. A true AMV-er. We can’t wait to see the impact she will have on getting us to even greater creative and effectiveness heights.”
D’Arcy added: “I’m beyond thrilled to be joining an agency that considers data and creativity to be intrinsically linked, and with a culture that is as focused on collaboration and community as it is on innovation.”
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