Harbour, the independent consultancy collective set up by adman Paul Hammersley to take on the might of the large agency groups, has signed up CRM agency Flourish to join the 12-strong group.
Agencies in the collective, which also includes Outra, Hope & Glory, Goodstuff and Digital Natives, work together on multiple shared clients to combine skillsets across data and insight, media, content creation, engagement, experience, and delivery.
Headquartered in Bristol and with teams in London and Dubai, Flourish was founded in 2004. With a heritage in direct marketing, the CRM specialist agency has helped brands including Samsung, Twitch, Coca-Cola, Nissan and Crisis to revolutionise their approach to customer communications.
Flourish managing director Ian Reeves (pictured) said: “We’re genuinely delighted to join Harbour Collective as the group’s CRM specialist agency. Traditionally Flourish and our client partners have been brave and ambitious, and we believe joining Harbour Collective is a reflection of this.
“As part of a collective we can extend our offering of genuine sector expertise, stand apart from network and integrated agencies and open up a world of further complementary possibilities.
“Meeting with the Harbour team, it was immediately obvious that we speak the same language, prioritising the impactful and the pragmatic. We know our clients will instantly be able to benefit from being part of the wider group and we look forward to supporting existing Harbour Collective clients in enhancing their CRM strategies, capabilities and programmes.”
Harbour managing partner Hammersley added: “The understanding and management of customer journeys and experience are key parts of today’s marketing plans, so it’s essential that we have this capability at the heart of our offering.
“Flourish are one of the best independent agencies in this space, with an impressive leadership team, a strong client base and an excellent skillset across strategy, creative and media, making them the ideal CRM partner for Harbour Collective.”
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