Heal’s shows burning love to Elvis with lead agency role

heal'sFurniture and homeware retailer Heal’s has appointed Elvis as its lead creative agency in the UK following a five-way competitive pitch.

Founded in 1810 by John Harris Heal and his son, the company moved into its flagship Tottenham Court Road store in 1818 and has been there ever since.

Over the years it has opened and closed a number of regional outlets but now has five shops outside central London, in Brighton, Birmingham, Batley, Kingston upon Thames and at the Westfield White City shopping centre in West London. It was ahead of the game in ecommerce, opening its online store in 2000.

Elvis will now work closely with the Heal’s team to develop and execute a creative approach in order to build brand awareness among the brand’s “cosmopolitan and design-conscious” target audience.

The new work will aim to make the retailer front-of-mind as a destination for big-ticket purchases, and to position it as a destination for design inspiration and expertise.

The first activity will include print, out-of-home, social and digital channels and will go live next year.

Heal’s head of marketing Ruth Cotterell said: “The bold creative concepts presented by Elvis really stood out from the crowd, and they also showed a clear passion for our rich heritage as a retailer. We’re excited to work with them and make Heal’s the go-to destination for design lovers.”

Evis chief executive Tanya Brookfield added: “It’s not often that you get the opportunity to work with an iconic heritage brand like Heal’s. We’re looking forward to partnering with them to develop a creative platform which brings to life the design values behind every Heal’s piece, leveraging our own craft skills to reflect the quality of their products.”

The agency, part of the Next-15 group, last month landed the Birds Eye social media activity. Its other clients include Cadbury, Oreo, Green & Blacks, Budweiser, Stella Artois and Kraft Dairylea.

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