HH Global launches tool for green impact of all activity

HH Global, the marketing execution giant which designs and purchases millions of print and point of sale materials for major brands, has overhauled its sustainability programme to show marketers the environmental impact of their activity at the campaign planning stage.

The company has clients in 68 countries across six continents, including Google, Unilever and Bayer, and controls more than 14,000 suppliers.

As part of the shake-up, HH Global’s proprietary technology platform Hub can now provide clients with automated carbon emissions estimates at quotation stage.

The solution, which HH Global insists is an “industry-first”, works by leveraging the firm’s CO2 calculator in conjunction with its CO2 dataset, developed from a profile of $2.3bn worth of activity.

All client quotations generated through the platform will now carry a carbon emission estimate, allowing comparisons to be made between different materials, channels and price points.

The first release supports common sustainable marketing procurement, with additional categories such as branded merchandise and premiums to follow. Digital channels are already at concept stage.

HH Global chief executive Mike Perez said: “This is the largest and smartest dataset of its kind in the industry and there are big opportunities for us to scale up this tech in the future.

“We are changing how companies view their marketing spend and allowing them to gain visibility into what is happening in their supply chain using smart data insights.

“We plan to develop this further, with our roadmap including a predictive algorithm for scenario planning and assessments, as well as covering additional channels such as digital.”