Letterbox Consultancy managing director Graham Dodd has become only the sixth recipient of the Arthur Thompson Memorial Award, presented to individuals who have made outstanding service to the growth and positioning of door-drop industry.
The award was created in 2007, in memory of the Cogent Elliott media director who passed away in 2006. It is said that Thompson’s understanding of the medium, its strengths and weaknesses and limitations, ultimately led to the launch of independent validation for door-drops.
Dodd has worked in the industry for almost 50 years, having started his career at MRM Distribution before setting up the Letterbox Consultancy in 1995.
Since then, he has continued to pursue innovation within the industry, and has been a vocal advocate of the door-drops through education and promotion of the channel to clients and agencies alike.
Dodd has also been heavily involved in the DMA, sitting on the Door Drop Council, and helping to create industry guidelines and standards that are still in force today.
His passion for innovation led to the launch of Smart-Drop in 2010, a sub-sector distribution tool that enables distribution to be planned at street level.
Previous winners of the award are Jim Dinsey (2014), Chris Roxburgh (2013), Roger Sparrow (2011), Jayne Ferguson and Steve Mulvihill (2010) and Peter Morgan (2007).
Sparrow, the former Newsquest Direct managing director who now works as a consultant, said: “It has been a privilege and a great pleasure to work with Graham as an industry colleague and friend. Graham provides good counsel and approaches every issue with integrity and common sense.
“He represents his company and his sector with distinction, but above all he has always put the interests of the industry first.”
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