It’s easier to find a Yeti as marketing vacancies dry up

yeti-4515319_1920New marketing jobs are becoming more elusive than Big Foot, with the number of roles being advertised crashing by 69.2% in July, compared to a year ago, and what appears to be mounting pressure on salaries.

Recruitment site CV-Library analysed data from its jobs board in July and compared the findings with data from July 2019 and June 2020 to build an understanding of how the UK job market is fairing right now.

It reveals that applications to brand marketing roles have increased by 5.7% year-on-year and by 28.7% month-on-month, triggering a 243.2% rise in the application to job ratio since last year.

The average pay for new marketing jobs did rise by 12.9% year-on-year; from £33,518 in July 2019, to £37,839 in July 2020 but this represents a 3.8% month-on-month drop, from £39,330 in June 2020.

CV-Library founder and chief executive Lee Biggins points out that demand for jobs is still outstripping supply and reckons this trend will continue for some time.

He added: “Naturally, the summer months tend to be a quieter time for both recruitment and job searching. However, the fact that our economy is struggling means there are less opportunities up for grabs than normal and more people looking for work; not an ideal combination.

“While it’s a promising sign that salaries are higher than they were a year ago, the monthly dip in pay for new jobs does suggest that organisations are starting to make difficult decisions about their workforce.

“Candidates may well expect to take a pay cut during an economic downturn, but be prepared to have difficult conversations with applicants who may be expecting more than you can offer right now.”

The situation is in stark contrast to the experience of professionals working in the data industry. They recently revealed they are bullish about their job prospects, with the four out of five workers actually feeling more secure in their roles compared to this time last year.

The Harnham Recruitment Data & Analytics Salary Guide showed that as businesses look to streamline existing processes and establish new ones, they are more reliant than ever on data professionals.

However, this appear to be coming at a high price with a separate study showing that the coronavirus pandemic is forcing data professionals to work their fingers to the bone, with 97% of data teams either at full capacity or over-capacity due to the increased workload brought on by the virus.

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