Next 15 Group sister agencies Elvis and Planning-Inc has entered strategic partnership designed to deliver “next-generation, creatively-driven CRM for new and existing clients”.
Working together, Elvis and Planning-Inc insist they will “leverage unexpected and unforgettable creativity, powered by intelligent data science, to drive long term value creation throughout the whole customer journey”.
Ultimately the aim is to deliver innovative, responsible and measurable creative campaigns to help clients’ forge meaningful connections with mass audiences, to drive long term business value.
Founded in 2001, Planning-Inc has a team of 80+ analysts, programmers, developers, digital engineers and marketers. Its clients include M&S, Argos and PlayStation.
The partnership will harness Planning-inc’s proprietary customer data platform, Unilyze, which brings together on- and offline data from hundreds of data sources, eliminating the silos that prevent brands from creating meaningful customer experiences.
It is claimed that Unilyze integrates with brands’ existing tech stacks and communications channels to drive relevant experiences at every customer touchpoint.
Elvis chief executive Tanya Whitehouse (pictured, left) said: “Elvis and Planning-Inc will be working together to create a disproportionate impact for our clients. We are two specialist businesses covering the very best in better world thinking, creativity and intelligent data science, as a supercharged team.
“Working together over the past few years on an informal basis has already shown how successful this partnership will be for us and our clients.”
Planning-Inc CEO James Melhuish (pictured, right) added: “Marketers are under increasing pressure to deliver highly differentiated communications; messaging that cuts through the noise and builds long-term relationships with customers.
“They need to be able to quickly and easily deliver experiences that are rooted in data insight and elevated from the norm with brilliant creativity to surprise and delight. Through our collaboration with Elvis, that’s precisely what we can offer.”
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