Jaywing nets BrightHouse task

BrightHouse, the largest rent-to-own company in the UK, has appointed Jaywing to build a single customer view – combining transactional and application data – to manage its credit risk operation.
With more than 270 stores countrywide, BrightHouse sells home electronic and domestic appliances, and household furniture and related products, on a weekly payment basis.
Jaywing has been briefed to create a data-mart which will play a key role in providing a consistent and trusted single data source to determine customers’ credit risk.
Using insight, analysis, reporting, modelling and fraud detection, the system is designed to ensure timely lending decisions are made based on the complete customer profile.
BrightHouse credit and risk director David Poole commented: “We liked the way Jaywing’s consultants just rolled up their sleeves and got stuck into the task. Their expertise in data management, credit, and fraud risk is second-to-none. They have shown themselves to be highly capable and flexible at both building and interpreting data in order to extract valuable insight from it. In no time at all they have become valued members of the team.”
Jaywing consulting managing director Adrian Lingard added: “BrightHouse has a highly motivated team who are keen to do some great things. It’s a good example of how specialists and internal teams can work well together to deliver the right result.”
The win is the second new account Jaywing has picked up since rebranding from 20:20 last month. Two weeks ago independent charity Crimestoppers handed the business a brief to design and develop a new, fully responsive and socially integrated digital presence following a five-way pitch.

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