Kin + Carta, the print-giant-turned-digital-transformation-specialist which rebranded from St Ives two years ago, has overhauled its senior management team in a move that it insists shifts its strategic focus to regional operating models.
First up, former Kin + Carta Create joint managing director David Tuck has been promoted to the new role of group chief executive for Europe, reporting into global CEO J Schwan (pictured). He has been briefed to roll out a strategy that unites Kin + Carta’s three core pillars (Advise, Create and Connect) into one proposition across the European market.
Next, his sidekick and fellow joint MD of Create, Stephen Wilson, has been appointed global chief technology officer at the group, and is charged with boosting the role technology plays in the business’ long-term vision.
The MD role will now be held solely by Lindsay Ratcliffe, who has been promoted from director of design and innovation at the company.
Finally, Incite chief executive Matthew Froggatt has been handed an additional role as Kin + Carta’s global chief strategy officer, a new position in which he will play a central role in strategic planning and nurturing capabilities, alongside overseeing and supporting Kin + Carta’s B Corp initiative. He will also continue in his position as Incite CEO.
Kin + Carta claims the new line-up brings 1,600 specialists across four continents closer together, “delivering end-to-end digital services” for clients including Unilever, GSK and Marks & Spencer.
Schwan said: “We have some of the world’s best thinkers at Kin + Carta, innovating and leading the development of products and platforms that make the world work better, and delighting our clients with the quality and value of our work.
“David, Stephen and Lindsay played an integral role in the creation of Kin + Carta and they are natural appointments to grow these roles and spearhead our evolution. We’re also delighted to have Matthew provide impetus into the ongoing evolution and execution of our Connective strategy and our B Corp ambition.”
Earlier this year, the group rebranded Amaze Realise as Kin + Carta Connect in the latest of a series of restructures implemented by the parent company, which also saw Solstice and TAB brands axed.
At the time, the company claimed the move was designed to simplify its structure under three pillars; Kin + Carta Connect, Kin + Carta Create, and Kin + Carta Advise.
However, other agencies retained their branding, including Edit, Hive, Incite, Pragma, Loop and finally Spire Digital, which was bought in a $14.8m (£11.5m) deal last November.
Since then, it is understood that Edit has axed its Leeds office, although it is not known how many jobs were lost in the move; the agency retains its hubs in Bath and London.
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