Kitcatt Nohr axes Digitas brand

Kitcatt Nohr axes Digitas brand Vonnie AlexanderVonnie Alexander has stamped her authority at Kitcatt Nohr Digitas after taking over from fellow co-founder Marc Nohr, by launching a new identity and ditching the Digitas name.
The agency took on the Digitas moniker when it was bought by Publicis Groupe in 2011 and merged with the company’s existing Digitas business.
At the time, Marc Nohr and Paul Kitcatt became chief executive and chief creative officer respectively, Vonnie Alexander chief client officer, and Jeremy Shaw commercial director. The UK president of Digitas, James Sanderson, was ousted.
In 2012, Kitcatt Nohr Digitas escaped unscathed from the global merger of LBi and Digitas, after Publicis’ created a single digital agency network called DigitasLBi.
The rebranding of Kitcatt Nohr follows the departure of Nohr, who has taken the role of global managing director of workplace provider Regus; Shaw left the agency late last year.
Alexander, who took on the role of managing director in October, will head up the agency alongside Kitcatt. Ben Golik has been promoted to executive creative director, to run the creative department.
Alexander said Kitcatt Nohr will be a “people powered” agency, adding: “People are still analogue. Humans are not machines. Experiences and the consumer are at the heart of everything we do.
“We are reverting back to our roots. We have refocused our business and we want to remain separate to our new cousins. We want to maintain our own identity.”

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