KPMG boosts analytics for digital transformation blitz

data_driven2KPMG UK is ramping up its data strategy by entering into an alliance with analytics giant Alteryx, as part of its long-term aim of to investing in technology to automate the firm’s solutions and help clients accelerate data-driven business transformations.

The deal will see the two firms work closely in developing data strategies and delivering broad digital transformation initiatives, helping companies implemented automated analytics into everyday business processes with the aim of making smarter and faster decisions.

This will be fuelled by the Alteryx unified end-to-end analytics automation platform rolling out across the UK firm over the coming months.

It is claimed that the companies’ shared clients can accelerate their digital transformation initiatives while leveraging data-driven insights to expedite automation, deliver insight and reduce operational costs.

‎Many believe the so-called big four professional services networks – KPMG, ‎PwC, Deloitte and Ernst & Young – have secured the lion’s share of digital transformation projects due to their C-suite influence.

And while Deloitte has its own digital agency, Deloitte Interactive, KPMG has recently launched a raft of products under a new KPMG Products branding, which comprises new digital tools and applications to help address digital transformation challenges.

KPMG Products is part of the company’s long-term £300m investment plan for innovations and the development of new technologies – a separate investment from its $5bn (£3.96bn) five-year fund to improve its current products.

The company is also more than doubling the number of its technical employees, from 3,000 to 6,500, over the next three years to further build out KPMG products. These roles will include product designers, engineers, and data scientists.

KPMG partner and head of deal analytics Emily Watkins said: “As we adapt to the digital age, we are seeing a cultural shift across the firm to one founded in technology and data. But trapping our capabilities in our technology teams is simply unsustainable.

“Working with Alteryx will put the power of data science and automated analytics in the hands of our people and our clients – empowering the next generation of data workers to capitalise on what their data is telling them.”

Alteryx senior vice-president of global partners and alliances Barb Huelskamp added: “Data-led decisions play an essential role in transformation but can only happen at scale when more people at every skill level have access to faster analytics to deliver insights.

“We are excited to partner with KPMG and combine their deep industry knowledge with the power of our trusted automated analytics capabilities to accelerate transformation for their customers.”

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