The new owner of Lastminute.com has moved swiftly to reassure customers that their personal data will continue to be handled securely – and in accordance with its existing privacy policies – following the company’s £75m sell-off.
In an email to customers, Bravofly Rumbo Group – which takes over control of Lastminutie.com this week – said: “Your personal data has been transferred to LMnext UK (a member of the Bravofly Rumbo Group). [It] will continue to be processed in accordance with the lastminute.com privacy policy that you agreed to when signing up to lastminute.com newsletters or when making a booking. LMnext UK is committed to respect the confidentiality of your personal data and will process it fairly and lawfully and in accordance with applicable data protection law.”
Bravofly Rumbo has acquired all of Lastminute.com’s global operations covering the UK, France, Germany, Spain and Italy. The deal means that the group’s gross travel value reaches €2.5bn, with revenues of nearly €260m.
Company chairman Fabio Cannavale said: “We are at the beginning of a new, exciting and unconventional phase in which we have the opportunity to build a long-lasting, successful business story.
“We will seek to boost robust topline revenue growth by making relevant investments in online and offline marketing and advertising around Europe, to position lastminute.com as the group’s main brand, as well as supporting our historical brands by re-styling and focusing them on vertical markets.”
