Lida launches Blue Cross ‘life enhancing’ pet campaign

ice_breaker_still.01Animal care charity Blue Cross is launching a new campaign through Lida designed to raise support by showing the life-enhancing role pets play in people’s lives.
The integrated campaign, which runs across video-on-demand, national and regional radio and digital display banners through July, shines a light on the many ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return.
It also introduces a new strapline: “Pets change lives, We change theirs”. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross.
Blue Cross director of fundraising, marketing and communications Julie McKechnie-Burke said: “This new marketing campaign celebrates some of the many ways that pets help people and brings to the forefront the many positive ways that pets change our lives and that is the reason that Blue Cross exists to give back to pets in need.
“We provide veterinary care, specialist behaviour training and find loving happy homes for pets in need, education for current and future owners as well as pet bereavement support for those struggling to cope with the loss of a much loved pet.”
Lida client services director Camilla Patel added: “This activity highlights the vast benefits pets bring to us as a society and as individuals, and why the charity is dedicated to helping pets in need. With more financial support, Blue Cross can help even more pets fulfil their true potential.”

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