Mailing house group kicks off relaunch campaign

The Strategic Mailing Partnership (SMP) – the group set up to strengthen the relationship between mailing houses and Royal Mail and promote direct mail to the client community – has embarked on a major awareness and recruitment drive, following its relaunch last month.
Leeds-based print marketing and mailing solution giant The Lettershop Group (TLG) and Leicester-based marketing services experts GI Solutions joined forces to produce a direct mailing to support SMP’s relaunch while Adare SEC has produced the group’s first rebranded newsletter.
The relaunch mailpack saw a print run of just 150 that was hand-finished at TLG’s facility in Leeds. It features the SMP’s revitalised branding and positioning line; The Strategic Mailing Partnership – The Mailmakers.
Despite TLG specialising in the production of high volume, personalised communications and complex, off-line finishes, the print manufacturer was happy to take on the comparatively low volume project in support of the SMP’s drive to expand and recruit new members.
GI Solutions provided data input by refreshing the existing SMP member database to ensure the appropriate decision-makers of each business were targeted with the pack through the use of its bespoke software solutions.
Meanwhile Huddersfield-based Adare SEC, which specialises in providing technology-led secure and essential communications, produced SMP’s relaunch newsletter which will be posted out to its current membership, as well as new contacts gained from the direct mail campaign.
SMP chair Judith Donovan said: “Working with TLG, GIS and Adare has enabled us to create an effective, highly personalised, one-off reactivation mailer that creatively launches the refreshed new SMP branding and presents a strong call to allow us to update existing member details and expand our current contact database. Adare’s support in helping us produce our new newsletter has also been invaluable and we are grateful for all the board members’ contributions to help us relaunch with a bang.”
The group is advised by all leading UK mailing houses, and ensures that members’ specialist skillsets and knowledge is made visible to Royal Mail in order to achieve a consultative approach to its entire product, operational and market development and bring the mail medium and postal process in line.